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Company logos that changed for the worse...

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1940 and 1950 are super classy.

I'm partial to 1950 due to the old Buffalo Bisons hockey logo though

bisonsjersey.jpg

I'm assuming this was at a Caps game, unless there are Maryland fans who actually live up in Buffalo.
 
Examples?

MikeTyson: AOL, BocoDragon Konami, blackwachplad Microsoft, Clown_im_op Firefox, Harry Dresden Pizza Hut, Andrex Burger King, Zee-Row WWF... I can go on.

Ah, yes, the classic "You're all wrong / Heaven forbid you become [x]" argument.

Fine choice, sir.

Overused argument =/= incorrect argument. I don't say these things flippantly.

Yeah, we should dump all creativity, join the latest bandwagon and produce boring soulless 2.0 looking logos for top dollar.

See examples above. Some became more minimal, granted, but Firefox, Pizza Hut and Burger King all became more unique/full of character/colourful. Don't mistake my argument for supporting the whole "Web 2.0" thing (which doesn't even exist) - I'm endorsing uniquity, effectiveness and creativity.
 
Most of the newer logos are much better than the older ones posted in this thread. Except for GAP, that one is just awful. Unless they were trying to pull an "Urban Outfitters", what with their wordart styled logo:

wdFfG.gif

Ya, that one. I was all like "WTF?" at first, but then I learned they change the design of their website on a monthly basis, and that was the ironic flavour of the month, not a new logo.
 
I'll preface this with saying I don't really care what their logo is... and I am not a fan of either. But the updated logo is just pure fucking laziness.

Before:
Hot-Topic-Logo.jpg


After:
101-logo-hottopic_black.jpg



I can't remember the name but that is a free font. It's so... ugh.
 
I'll preface this with saying I don't really care what their logo is... and I am not a fan of either. But the updated logo is just pure fucking laziness.

Before:
Hot-Topic-Logo.jpg


After:
101-logo-hottopic_black.jpg



I can't remember the name but that is a free font. It's so... ugh.

this image was stolen from frugal finders
 
Sci-Fi Channel only became SyFy because they weren't allowed to trademark the term 'Sci-Fi'... which is...fyne by me.
 
Which NeoGAF Web 2.0 Edition logo looks better?

or

I tend to think that the one on the left is more pleasing to look at, but it kind of makes more sense for the "N" orb to take place of the N in NeoGAF. There are a lot of GAFers who still don't realize that the white zig-zag is supposed to be an N.
 
Which NeoGAF Web 2.0 Edition logo looks better?

or

I tend to think that the one on the left is more pleasing to look at, but it kind of makes more sense for the "N" orb to take place of the N in NeoGAF. There are a lot of GAFers who still don't realize that the white zig-zag is supposed to be an N.


The one on the left is far more pleasing to the eye and the brain. One on the right doesn't work at all really. There's way too much disconnect the N and the eogaf. The fonts are completely different, and then the opposite coloring of white N and black for the rest of the word disconnects the two even more. On first look 9 times out of 10 someone's just going to see eogaf.

Now if the N in that ball was, say, blue, and the rest of the word was then blue then you could connect the two. I'd still use a much "sharper" font for the rest.
 
Now if the N in that ball was, say, blue, and the rest of the word was then blue then you could connect the two. I'd still use a much "sharper" font for the rest.

I used lowercase Helvetica somewhat ironically since that seems to be the trend for everything from movie posters to company logos these days.
 
Yeah that new Comedy Central logo is garbage. It doesn't exhibit comedy at all. The old one looks wacky and fun, which a tv network that showcases wacky and fun things should be.
 
Not a logo but I actually like Apple's "Think different" font over the Myriad Pro or whatever they use now.

I also like that someone on the first page posted the Demolition Man Taco Bell logo as a real one although I read somewhere that the movie's logo did inspire the current one in use now.
 
I used lowercase Helvetica somewhat ironically since that seems to be the trend for everything from movie posters to company logos these days.

Right, but the trend, when using something simple like Helvetica is to divorce the symbol from the word in a way, so you can use them both separately and together. The logos that are incorporating symbols and words usually aren't going the way of helvetica. That is unless their logo is something simple, minimal, and elegant to fit with it. So, yeah, neither of those wouldn't be following design trends since not too many logos are replacing letters with their symbols. The only one I could find in this thread is that Bits logo, and the replaced i works quite well there since it's blocks replacing a blocky font.

I know I'm being weirdly anal about a joke image, but I like discussing this stuff, since I'm a graphic designer :p
 
Yeah that new Comedy Central logo is garbage. It doesn't exhibit comedy at all. The old one looks wacky and fun, which a tv network that showcases wacky and fun things should be.

i like it. it's ironic.

serious looking logo that flips the second word. simple but effective
 
2wxtz.jpg


It's not an M

it's a bird squawking at another bird

I know you're joking, but I thought it was supposed to signify a tiger and the white of the M is the stripes. That's the way I always saw it, so I loved it. Really fun use of type.

Of course, nowadays calling it "Cartoon" Network may be a misnomer.

Not as much as back in 2007-around 2009, which were around the darkest years for CN. I used to love the old logo too (still do) but the current one they have is a small update from the one posted here. The whole graphic interface surrounding CN in general today (focuses a lot on black and white boxes) is really the best the thing I've seen on the network as far as I remember (aside from shows). They're really embracing creativity in it.
 
Im actually a bit torn on the comedy central rebranding. At first I hated it because I don’t like minimal just "because" type design. But then I saw this:

comedy_central_characters.gif


Taking this into account, I think its rather genius. Theyre essentially copywriting comedy. On the one hand I feel a logo should be able to stand on its own but on the other hand I feel the branding overall is quite clever. So I sit in the middle where I neither like nor hate it. I suppose the type couldve been done better.

Edit: Wow beat back on page 6 and didnt realize it.

What's funny is that some designer got paid the big bucks to type "Gap" in Helvetica and place a blue gradient square in the back corner.

A friend of mine works at the company that designed that logo. It was a last minute add-in that no one expected to be chosen then... yea.

And no they didnt get paid "big bucks", lol.
 
I know you're joking, but I thought it was supposed to signify a tiger and the white of the M is the stripes. That's the way I always saw it, so I loved it. Really fun use of type.

I think you give them too much credit:
Graphically, the Animal Planet logo embodies the brand - bold, robust and animal-centric. According to the team at Dunning Eley Jones, the sideways 'M' is the "animal heart of the logo. It is instinctive, gut-driven; it 'feels before it thinks'. Like any other wild animal or pet, it lies where it pleases - on its side."

Oddly, most of the pictures on their site don't even show the M: http://www.dunningeleyjones.com/animal-planet-broadcast-design-branding.html
 
Graphically, the Animal Planet logo embodies the brand - bold, robust and animal-centric. According to the team at Dunning Eley Jones, the sideways 'M' is the "animal heart of the logo. It is instinctive, gut-driven; it 'feels before it thinks'. Like any other wild animal or pet, it lies where it pleases - on its side."

That rationalization of the design actually made me want to throw up.

I can picture some marketing prick in a business suit "talking with his hands" as he says that shit.

That description is almost as bad as a recent logo design I saw that they described as "unapologetic".
 
I
A friend of mine works at the company that designed that logo. It was a last minute add-in that no one expected to be chosen then... yea.

And no they didnt get paid "big bucks", lol.

You'd be surprised how often that happens. My dad did the logo design for a self storage company a few years back, they specifically said up front that they wanted to get away from a "lock and key" motif everyone else in the business was using so he threw together four or five other concepts. Then they saw one of his lock-and-key sketches and were like "nah, we'll take that"
METRO%20LOGO_medium.jpeg
 
I want them to move to this logo. It looks so much better.
UdGPv.gif


But instead they're going with this. (For the network at least.)
2g4W2.jpg

I actually don't mind the new logo. It could be better - I don't like the emphasis on the deep angles - but I think as it is, it's a good compromise between the old and the new.
 
Also, since I'm shocked no one's posted the bullshit "Coke never changed their logo but pepsi changes it every 5 minutes picture," I'm gonna post the real changes pre-emptively:

coke_pepsi_chart_revised.jpg


The type has remained remarkably consistent, but there is definitely more to the Coke logo than just the type most of the time.
 
Also, since I'm shocked no one's posted the bullshit "Coke never changed their logo but pepsi changes it every 5 minutes picture," I'm gonna post the real changes pre-emptively:

coke_pepsi_chart_revised.jpg


The type has remained remarkably consistent, but there is definitely more to the Coke logo than just the type most of the time.

I already posted that a few pages back.

Edit:Beaten
 
jSEQD.gif


I laughed when I saw that that was the Blue Jays' logo. I laughed again when I saw they've had it since 2004 (according to wiki). This summer was the first time I've seen it (and judging by this thread they went back to a variation of the old logo?)
 
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