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[dmshaposv]

Well, fucking Paul Rand got 100K back in 1986 to design this:

You should read the thought process/design manual Rand made for Steve Jobs when pitching the logo.

For its time, it was quite progressive. In fact Rand was doing the minimalist "flat" logo which are such a craze in the past decade back in the 60s-70s!

His rejected Ford logo (late 60s!) would totally fit in with today's logos. I actually like it a lot (has a nice traditional yet modern look to it)

 

[MetatronM]

Movie studio logos during the 1960s and 1970s looked like ass.

Warner Bros.

Columbia

MGM

Paramount

You know, I've always noticed this individually, but never really thought about them as a whole group before. Wonder what the hell was going on in Hollywood at the time.

At least they all seem to have managed to regain their senses sometime in the 80s.

 

[Patryn]

well they change it every time but next year is just so bad

could be worst......

Once it was pointed out, I can't see that logo without seeing Lisa Simpson doing ...things... to Bart.

 

[Magnus]

I see this:

hahahhaha, amazing

 

[ThatObviousUser]

I like the old ones better for here, and it isn't nostalgia talking.







Also every time I see the old Chrome logo I wretch a little. I can't believe how bad it looks now. New logo FTW.

 

[ckohler]

The 1973 Pepsi Logo is the best, imo. Not just because I grew up with it but because it was simple and had symmetry. None of the others have symmetry.

 

[Übermatik]

Once it was pointed out, I can't see that logo without seeing Lisa Simpson doing ...things... to Bart.

Aw fuck man, I'd forgotten about that and now you've reminded me.

 

[UberTag]

Nuts... beaten on my example. Ah well.

 

[Edmond Dantès]

 

[Sai-kun]

you should read the design brief for the new logo. It all makes perfect sense*

http://www.fastcompany.com/files/PEPSI GRAVITATIONAL FIELD.pdf

This was a really good read, but I fucking burst out laughing at the end, with the Pepsi Planet, Pepsi Galaxy and Pepsi Universe. Lmfao. Bahahaha.

 

[3N16MA]

I can't tell you how many time i have pointed out the glove is an "M and B" and blown peoples minds. logo is the best.

to be fair, they still use the ball and glove...it is still a big part of the merchandise and they wear the pinstripe and ball/glove logo unis every friday/sunday home game. so it hasn't been replaced so much...but the current logo is fine...

There new logo is definitely better than the one they used directly after the switch. Many teams keep what they now refer to as retro jerseys and logos but many of them are actually better than the current stuff. Blue Jays and Orioles went back to logos that are closer to their older logos for this upcoming season

 

[Anticitizen One]

I actually like the old chrome logo. It looks like 343 guilty spark from halo.

I'm shocked nobody brought up KFC yet. I hate the new logo

 

[Poyunch]

1992 logo was so much better

Damn I never noticed but it looks like the mermaid is doing spread eagle in the old logos.

 

[jts]

You should read the thought process/design manual Rand made for Steve Jobs when pitching the logo.

For its time, it was quite progressive. In fact Rand was doing the minimalist "flat" logo which are such a craze in the past decade back in the 60s-70s!

His rejected Ford logo (late 60s!) would totally fit in with today's logos. I actually like it a lot (has a nice traditional yet modern look to it)

I love his work, and I'm sure he was a visionary. One of the greats.

But still, no matter how much of a thought process he went to create the NeXT (<- I must confess I like the NeXT brand with the lowercase "e" he created though) logo, I can't relate to it at all and it still looks completely out of place on those computers to my eyes. I feel like SJ went with it because the 100K were already lost, he wouldn't get any changes to it (much less new versions), and ultimately it was a Paul Rand job.

 

[Edmond Dantès]

1915 - 1925 was the classiest.

 

[Count Dookkake]

Damn I never noticed but it looks like the mermaid is doing spread eagle in the old logos.

Because that's what she is doing, even in the new logo.

 

[Skiptastic]

Movie studio logos during the 1960s and 1970s looked like ass.

I actually like each and every one of those studio logo updates.

 

[MikeTyson]

What? The PS3 logo is better... it lost the Spiderman font.

Spiderman font is what made it so great!
AOL:

 

[3N16MA]

You decide:

 

[Zee-Row]

To

The old one is so iconic. I love seeing it scattered throughout old Konami games. The new one is barely a logo.

Just about to post this one

 

[GoldenEye 007]

You decide:

Second one looks like a cheap store brand logo.

 

[Pctx]

the comedy central rebrand is one of the best i've ever seen

And yet you didn't get voted off the island.....

 

[MikeTyson]

To this:

an ex; of a good logo change xD

look at that witch nose, like something out of banjo kazooie

 

[Zee-Row]

Just like Nintendo , Sony has problems with a bright colored logo.

 

[richiek]

an ex; of a good logo change xD

Same racist caricature.

 

[Zee-Row]

Just because its my favorite hockey team

 

[Edmond Dantès]

Should have kept the 1960 logo and developed it. Although, that shield is awfully reminiscent of the Ferrari shield.

 

[blame space]

yeah.. Wahoo's not long for this world.

 

[The Albatross]

YOu're wrong if you think the Chrome logo looks worse now. Dead wrong.

 

[Kentpaul]

old

new

 

[Ninja Scooter]

You decide:

The problem with doing the minimalist thing with food (see Tropicana as well) is that it makes it look like the generic, cheaper store-brand stuff. For some reason my mind only does this with food though.

 

[blame space]

this happened

 

[N4Us]

Not to mention the most jarring music ever to accompany it.

http://www.youtube.com/watch?v=Q5fVJwc8hiE

 

[Woody Invincible]

1973 Pepsi logo is best

I concur.

 

[Zee-Row]

old

new

Scratch logo no matter if its WWF or WWE has always been shit. This logo is a symbol of excellence.

 

[CrazyDude]

an ex; of a good logo change xD

look at that witch nose, like something out of banjo kazooie

Did that logo get even more racist.

 

[The Albatross]

Same racist caricature.

The second was made only after the Jewish-Native American connection theory had been laid to rest.

 

[FreeMufasa]

Gets progressively worse.

 

[CrazyDude]

Just like Nintendo , Sony has problems with a bright colored logo.

If were talking about color.

 

[shoplifter]

well they change it every time but next year is just so bad

could be worst......

Was always partial to this one:

 

[ili0926]

This is a great blog covering logo design (I believe I actually discovered it on GAF a while back):

http://www.underconsideration.com/brandnew/


The most recent one that has affected me is the new Blue Jays logo: http://www.underconsideration.com/brandnew/archives/hi_hi_birdie.php

Looks nice and definitely an improvement over the old one, but something looks off compared to the original.

 

[dmshaposv]

You decide:

This real? I still see the one on the left.

Total downgrade. Looks like a logo for a blood bank rather than coffee.

 

[starchild excalibur]

Movie studio logos during the 1960s and 1970s looked like ass.

Warner Bros.

I actually prefer the redesigned Warner Bros logo.

 

[Jamie OD]

Turn of the century Pepsi logo is a million times better than the current logo.

1973 Pepsi is best Pepsi!

 

[VindicatorZ]

Old

New

Ughh...I'm a Marlins fan, but...I just don't know.

 

[Magni]

Bank of New Zealand :S

I loved this one

Then they changed it to this one which was horrible:

Then finally to:

two years later.

I cannot figure out why? The first one is easily the better of the three.

Second one for me. The first one, really?

I prefer the latest one, as well as for Alfa Romeo. Peugeot I can't choose, but the current one is far from bad.

 

[VGChampion]

I actually haven't watched Nick since the logo change so I don't know how it looks on TV.

to

AND

 

[ScOULaris]

Old

New

Ughh...I'm a Marlins fan, but...I just don't know.

Holy shit. You win the thread. That's the worst re-branding ever.

This is a great blog covering logo design (I believe I actually discovered it on GAF a while back):

http://www.underconsideration.com/brandnew/


The most recent one that has affected me is the new Blue Jays logo: http://www.underconsideration.com/brandnew/archives/hi_hi_birdie.php

Looks nice and definitely an improvement over the old one, but something looks off compared to the original.

The one on the right is a huge improvement, IMO. I think it looks great.

 

[Levyne]

That Marlin's logo might look alright if they stuck with the Teal based color design rather than.....that

 

[Eight Diagram Bat Fighter]

Some of you have legitimate points. For the rest of you though, please stay away from design and branding.