What intrigues me about the manner of Leadbetter's writing here since the two main now-gen consoles arrived is the 'why'. For instance,
Is he genuinely letting any potential personal bias affect his professionalism? He's evidently an intelligent guy so I struggle to imagine such a thing would be possible to the extent we've been seeing. I realise it'd be pretty easy to come up with conspiracy theories as to why he could be, e.g. he mades his bone as editor of the iconic Sega Saturn Magazine and is on record with some seemingly anti-Sony/PlayStation comments when Saturn and thus the magazine were no longer commercially viable. Even so, I'm not one who subscribes to conspiracy theories and I also struggle to believe a journalist of Leadbetter's longstanding repute would still now in 2015 be bigging up Microsoft's console due to a supposed 20 year-long axe to grind with Sony!
So, if we discount that of personal bias then, as I see it, that leaves only commercial reasons to explain his approach. So that would seemingly point to one of,
A. His own decision as the head of DF in the attempt to keep DF commercially lucrative as a brand. Simply put, he understands that site traggic would likely ebb away if (nearly) every DF game analysis read 'PC annihilates all, PS4 version the best choice on console, Xbone version the weakest yet again.' So, to borrow a phrase from UK politics, he tries to 'sex up' the analysis in a sensationalist way that's guaranteed to cause faux controversy and thereby boost site traffic (and subsequently click-based advertising revenues for EG) which ultimately pleases his employer and ensures his own (and other DF employees) job security.
B. Pressure exerted on him by EG and/or EG's parent company Gamer Network to boost site traffic. Simply put, since DF became a more intergral part of EG it increasingly has to pay its way by helping boost site traffic and thus click-based advertising revenues. Perhaps it's the case that ridiculous articles such as this one and all those weasley worded attempts in past articles to spin and mitigate the shortcomings of the Xbone version of multiplatform games aren't a genuine reflection of Leadbetter's views as all, i.e. GN is essentially telling him to be deliberately controversial in what he writes because they know clickbait articles are commercially lucrative.
Maybe it'n neither of those things, I'm only positing potential explanations after all. Whatever the reason/s, the tragic effect of it all is that the well earned reputation of DF is being slowly eroded on pretty much a weekly basis. I see numerous comments from others in the various commments sections that reflect this. There was a time I'd place much faith in DF's analysis and it seemed a welcome relief to be reading objective analysis about games in a world where the integrity of game reviews on mainstream multi-format gaming sites was/is deeply suspect.
Nowadays though, Leadbetter's faux review approach of game analysis combined with the clickbait nature of increasingly subjective analysis means I can't take any article penned by him in any way seriously any more. If I see a DF article penned by him my approach is now to,
1. Examine the facts (performance metrics, method of AA, etc)
2. Form my own opinion based on those facts
3. Skim read Leadbetter's spin and subjectivity just for the laughs
So the upshot is that for me (and seemingly a fair number of other readers) DF has gone down in my estimation. It's gone from a trusted source of objective analysis (a rarity these days on mainstream sites) to being just another opinion-based source of information... and therefore has lost much of its appeal. To put it crudely, DF has gone from being non-fiction to fiction, i.e. from fact to opinion.
Are things beyond saving? Not at all. Leadbetter simply needs to rein in his excesses by focusing more on objectivity and less on subjectivity. Simply put, to take a leaf from John Linneman's book. Maybe a less clickbait-focused approach would see a downturn in site traffic but in the long-term it'd ensure DF's credibility remaining in tact.