This type of talk reminds me of marketing 101 in college, but I can't say I agree with your viewpoint because that sword is two-edged, just that one side cuts deeper.
Knowing that a company is reputable for quality is great, but things don't always stay the same, so you absolutely must do your research to know what's worth your money at the time of purchase, this will or should always take precedence over a brand name. In that instance, resolution (which is basically, tech, spec, a feature) is a good measure of making a purchasing decision, perhaps the most bonafide method too. This is of course really makes Leadbetter's abject distate of the pollees choice a bit disconcerting.
When I used to game on PC for a bit, I bought two 1920 * 1200 monitors from ACER, so many issues; monitors would get extremely hot, sometimes it didn't display any visual on bootup, they both died with a completely broken picture, where I was not able to resolve anything on screen. Similar to this.
Of course they were of a popular brand, so when the first one died, I bought the second acer monitor because I figured "maybe it was just a bad one in the batch" the second was chosen from a more advanced line, still, they both died with the same issue the picture details.
Sometimes just trusting a brand can hurt, brands can be tarnished, but better specs are never tarnished and are always superior to lower specs. I'm pretty sure that the xbox brand was tarnished a good deal with it's initial DRM policy and to a lesser extent, gimping it's gpu power for gaming in the push for Kinect and TV. Now if anyone did their research they would have known that, but instead you have people like Misterxmedia spreading his propaganda. It's just sad that many believe him, perhaps because they're so hooked on the brand. It really says something about xbox owners to be honest.
By the way, the best lcd monitor I had, was some no name brand originating from a small company in china, A 17" CMV monitor, I actually sold it when I got the first 24" Acer. (what a mistake that was). This Qnix IPS panel I have now seems to be taking the top spot though, based on it's superb quality and apple parts. It's really not about what the name on the product is, what's inside is eternally more important