The Toronto Raptors and Drake will be teaming up together to give Canadas lone NBA franchise a much-needed makeover.
The team announced that the rapper will serve as their Global Ambassador during their official press conference for the 2016 NBA All-Star Game. He will also launch a clothing line associated with the team and will oversee a redesign of the franchises brand. There will be new colours and a new logo, but they wont be changing their name to anything like the Toronto Huskies.
I love this city with all my heart. I am extremely excited to be a part of the team I grew up with, Drake said.
This partnership will be similar to the one between Jay-Z and the Brooklyn Nets when they moved to Brooklyn from New Jersey. The Nets were a boring franchise, and really an afterthought in the NBA (sort of like the present-day Raptors) before their move to the New York area. Jay-Z completely helped re-design their brand, which looks night-and-day compared to what they had before, and the Raptors hope that Drake can accomplish the same feat in Toronto.
Drake, who has admitted to being a Raptors fan to the death, said that his goal is to build up the Toronto Raptors during his appearance on ESPNs First Take with Stephen A. Smith and Skip Bayless. It might have been the first time the Raptors were mentioned on that show.
http://o.canada.com/2013/09/29/drake-becomes-the-face-of-the-toronto-raptors/
His new album is being received very well and he is becoming more and more popular.i guess it will help with publicity.