Petrae
Member
The E3 format is outdated.
Most of the impact of the trade show has been diminished and frankly I don't know if they can fix it. They have to bring excitement to the event in different ways. Now the companies can exercise a very good impact doing digital events. Unless there's something truly new going on that needs to be played, and can't be demonstrated otherwise, the event is largely unnecessary.
Hence the reason for the “influencer” pivot. It’s a lot like what GameStop is going through— forced pivoting due to rapidly declining relevance in order to try and survive. The ESA is hoping that turning the event into an “influencer fest”, given the power that influencers have currently, will provide a much-needed shot of relevance.
I don’t know if that can work.