I am excited for the guys att Criterion that they have a new office and get to work from the pub some days, but again (repeating my comments about Bioware), I am not sure what they just announced. This undefined pre-alpha style of "reveal" seems like a big misstep for EA. I was worried when the CEO said that they would do things differently this year, and I was right to worry. I wonder how this happened. PR guys hyping up their own ideas without getting external feedback?