Not a strong conference, but not particularly bad either. Mediocre overall. They are going to be dinged a lot for "conceptual" stuff, I'm not sure whether that was them trying to humanize their development teams or a case where they don't have a lot to show. Not a big sports fan (and the game I do sort of like, they don't make), so a portion of the EA conference is never going to be my cup of tea. C or so.