Social media is cancerous. Its created this intersection between real-life and entertainment where people react reflexively and without restraint like they would while watching a TV show.
It encourages an egocentric world-view where the viewers feelings are the only thing that matters which is bad enough, but more worrying (to me anyway) is that realization that much like most TV shows, the viewer is always being guided in their responses.
Rather than a director/producer/other creative shaping the narrative to create a desired type of experience, what we have is a chorus of media and cultural voices that just serve to encourage and justify the most basic and primal of reactions. The media wants money, so they intensify and amplify controversy to draw attention, political and cultural types are always on the lookout for the next "lightning-rod" to rally people to around their cause and its just fueling the fires.
Noone is saying, "hang on, let's all calm down and think about this" because there's no direct, immediate advantage or profit motive to it. Its horrifically dysfunctional, and it scares me to think how much collateral damage is going to be incurred before a sufficient consensus is formed to reject or at least curtail its influence.