I agree that this guy's evidence is far from being proof, but I find it interesting that these experiences are so conveniently appropriate for the situation.
If you take hallucinogenics, your mind generates completely random experiences. there is usually no way to completely control what kind of hallucinations you will have. Dreams are the same way, most dreams are at least semi incoherent, and almost nobody can control their dreaming mind.
This whole sequence of events.. rising above the body, seeing a light, interacting with dead relatives and seeing a heavenly place is awfully specific and consistent for a brain that is in shock from lack of oxygen. It would seem likely that you would see more cases where people describe random hallucinatory experiences that don't make sense. Why would the brain have such a specific and sensible kind of hallucination right around the time of death? Why would NDE's perfectly fit with the idea of a soul going to another plain of existence? There is no evolutionary pressure for the brain to generate comforting death visions. Obviously when you are on the verge of death, you aren't going to be passing your genes on anymore. Why don't most people just have dreams about giant frogs or exploding teeth or some other random shit when they die.
So basically on this basis alone, I tend to give the NDE more credibility than many other people. Especially when you consider the fact that specifics like meeting dead relatives seem to be very common in all cultures, and even among athiests, and young children that don't have a concept of the afterlife yet. Why would the brain be programmed with such an exact type of experience that even culture and specific religious beliefs don't have much of an influence?
Some people may say that you can generate these experiences with drugs, or brain oxygen deprivation, and my answer would be that maybe this is because depriving your brain of oxygen, or taking certain drugs actually temporarily unhinges your consciousness from your body. that doesn't disprove the phenomenon in any way.
It's one of those unprovable things, but I find it very curious that so many people are so skeptical of it.
edit// I'm skeptical about some things, but I'm inclined to usually say "where there's smoke, there is probably some kind of fire" and it seems that most skeptics are so rabid that they seem to think "You can show me smoke all day, but if I can't see the fire with my own eyes, and touch it and get burned by it, I'm not going to believe it's there".
It was this kind of thinking that made scientists so slow to believe in ideas like continental drift.
Continental drift is a great example actually because there was tons of very strong circumstantial evidence supporting the idea, but for many decades scientists acted like anybody who believed in it were total crackpots. The level of disbelief went well beyond healthy skepticism into the realm of outright illogical denial. NDE's aren't quite as bad because the evidence isn't nearly as strong, but it's strong enough to be interesting.