User: If I ever need a Facebook account to use or develop for the Rift, I'm done.
Luckey: You will not need a Facebook account to use or develop for the Rift.
User: If I ever see Facebook branding on anything that's not optional, I'm done.
Luckey: Not really reasonable in a literal sense, but I get your drift.
User: If I ever see ads on anything that I've already paid for, I'm done.
Luckey: That is a developer decision, not our decision. If someone wants to sell a game with built-in ads, they will have to deal with the natural consequences.
User: Just promise me there will be no specific Facebook tech tie-ins.
Luckey: I promise.
We are already working on our own VR game platform/launcher, but we are not going to force everything to go through it. Facebook has no interest in changing that, they believe in what we have been doing all along.