Genuinely excited for the kinds of associations this art brings to mind.
1: That group who occupied a national park service building after claiming federal overreach for land acquisition, for one. I wonder if the AmeriCultists are trying to form a sovereign nation on US soil, which brings the main character in, wittingly or otherwise.
2: Hyper Christian / American cultists, like a contemporary BioShock Infinite. Compelling villains has always been a strong suit of this series and this looks no different. I hope there's actual empathy, and not just "herp derp red state," which given Ubisoft's track record could be a perilous balancing act.
3: Hipsters or some kind of Counterculturists looking to get away in the vast Montana wilderness? Competing for resources or mindshare with the AmeriCultists?
4: Montana as a setting for a game. Expanses of pristine trees, granite outcrops, petrified muddy badlands, gorgeous rivers, an assortment of hazardous fauna (wolves, bears, cougars).