Fifa has again rejected the Football Association's request for the England team to wear poppies on their shirts during Saturday's game against Spain.
The FA had asked for permission to wear poppies to support Remembrance Day.
But Fifa said: "Such initiatives would open the door to similar initiatives from all over the world, jeopardising the neutrality of football."
Football's world governing body decrees that shirts should not carry political, religious or commercial messages.
Fifa has allowed a period of silence to be held prior to England's friendly against world champions Spain at Wembley, which takes place the day before Remembrance Sunday.
England will also wear poppies on their training kit, and on Friday they will stand for a two-minute silence.
Earlier on Tuesday, Sports Minister Hugh Robertson wrote to Fifa seeking permission for the England and Wales teams to wear poppies.
Robertson said: "Wearing a poppy is a display of national pride, just like wearing your country's football shirt.
"The British public feel very strongly about this issue - it is not religious or political in any way."
British Fifa vice-president Jim Boyce added: "I think there has to be a bit of common sense used when requests like this come in.
"Armistice Day is a very important day in the FA calendar, as it is with other associations, and I don't think it would offend anybody to have a poppy on the shirts."
England midfielder Jack Wilshere tweeted: "My great-grandad fought for this country in WW2 and I'm sure a lot of peoples' grandparents did.
"England team should wear poppies on Saturday. It's the nation's tradition and it would be disrespectful not to."
Source: http://news.bbc.co.uk/sport1/hi/football/15643295.stm
Disgusting! Everyone I know if really pissed of about this.