• Hey Guest. Check out your NeoGAF Wrapped 2025 results here!

For you, what are the best and worst developer names?

What the fuck is a Starbreeze?
Solar Wind? parp.

When did locations added to studios become a thing (i.e. Ubisoft Montreal or something)?
In the 80's at least. Melbourne House was a big Australian dev on the Speccy and C64.

Not only but also...
Go back to the 8 bit era for some bad names. Ultimate Play The Game is pretty bad, even though their games were some of the best. There was a lot of companies that had plays on words like micro, bit, byte etc, deliberately mis-spelling them. Conversely, you had Hewson Consultants and Prism Leisure, which didn't sound like video game companies at all.

Ultimate Play The Game was the trading name of Ashby Computers and Graphics ltd. ACG was set up by some blokes called Stamper and named after Ashby de la Zouch, the town they lived in. Something something Rare something :)

Yeah, i thought they were pretty bad names even when i was twelve.

I like Grasshopper Manufacture, don't know why. I just do.
 
'343 Industries' always struck me as a weird one, since '343' isn't really a Halo thing, it's a reference to Bungie's whole '7' joke.

So they essentially named a developer after another dev's private in-joke.

It's also referencing 343 Guilty Spark, the little Forerunner robot.
 
intelligent_systems_logo_by_yakov_lavan-d4byk6g.png


CloverLogo.png


DoubleFineLogo1.jpg
 
I actually really hate Bethesda's name because I can never pronounce it/read it wrong.

Best goes to Retro Studios because it signifies what they'll be handling forever. :p
 
From Software is the worst by far, sounds so stupid. Personal favorite is probably People Can Fly.
 
From Software, Platinum Games, and thatgamecompany. All terrible, terrible names.

I also have special hatred for ones like Visceral Games and Epic.
 
i like these:

Grasshopper Manufacture
Intelligent Systems
Audio Inc. (Contact, Sakura Note)
From Software
Capybara Games
Arc System Works

edit: and Double Fine, of course

i don't like these:

Epic
Eat Sleep Play
Game Freak
Nihilistic Software
Crystal Dynamics
Naughty Dog
 
Good:

Futurlab
GameFreak
Nintendo
Bungie
Ready at Dawn
Naughty Dog
Insomniac
Media Molecule
People can Fly
Halfbrick
Twisted Pixel
Traveller's Tales
Quantic Dream
Kojima Productions

Bad:
Level-5, 505 Games, 343 Industries, Ubisoft, HAL, Neversoft, Visceral Games, Mojang, Zen Studios, Kojima Productions, Armature Studios, Sony Bend (and other place-names),

draper_wink.gif
 
Developer names that signify what they do or are little tags that prove they weren't trying too hard sound good to me.

Good: Retro, Double Fine, Rockstar, Irrational, Vigil (Sorry guys!) or Harmonix

Not so good names are...uh...what dude said.

Bad: Infogrames (is it a gram? a game? what?), CD Projekt Red, id, etc.
 
It must take a special kind of loyalty to list Naughty Dog as one of the best names.
 
I like "From Software" I guess it doesn't make sense if you take it literally but its an easy to remember and recognise name.
 
Top Bottom