Fox already has 3 successful cooking series with Gordon Ramsay on the air. Now the network has ordered a fourth reality series from the Scottish chef, this time set in the hotel business.
The title of the new series, Hotel Hell, is reminiscent of Ramsays flagship show on Fox, Hells Kitchen, while its premise is similar to that of his makeover Fox series Kitchen Nightmares. Hotel Hell, from Ramsays One Potato Two Potato production company, will feature Ramsay and a team of hospitality experts traveling across the country to fix struggling or mediocre hotels, motels and bed & breakfasts. In his trademark no-holds-barred style, Ramsay will go head-to-head with the owners and staff as he tries to whip the failing hotels into shape by making them fix their problems from dirty bedrooms and mold-ridden bathrooms to incompetent employees or sub-par customer service. These are stories that everyone can relate to, because virtually all of us have had a bad hotel experience thats turned a holiday or business trip into a total disaster, Ramsay said. Its time to put the hospitality industry to the test.
On the show, Ramsay will call on more than a decade of experience running restaurants in top hotels around the world, traveling as well as running a boutique hotel in London. Gordon is amazing to work with and no matter what the premise, he delivers every time, said Foxs president of alternative programming Mike Darnell. With an unprecedented three shows already on the air, Gordon is an incredible television success, and were really thrilled to put him through Hotel Hell on Fox.
Under his current deal with Fox, which runs through 2014, CAA-repped Ramsay is executive producing and starring on Hells Kitchen, Kitchen Nightmares and MasterChef, the last one produced by One Potato Two Potato, Ramsays joint production venture with Optomen Television. Unlike those series, which were based on formats that originated in the U.K., Hotel Hell is a new format that Ramsays company developed with Darnell and Fox.
http://www.deadline.com/2011/09/qua...-up-fourth-reality-series-from-gordon-ramsay/
Well why not, I guess.