I definitely see what you're saying and I can see why people develop these feelings. I've yet to see something published that covers the labor of making VGM vinyl. If the stars align, sometime I would love to write up a
Yacht Club Games-style article on some of our projects. I think it would be very interesting. Someday, but probably not soon. But as I've said above, one model doesn't fit all, and I cannot overstate enough how the nuances of every different label and the releases within each label can fluctuate massively and heavily influence how a product is priced.
I stand by my assertion that economies of scale do make a difference, particularly for licensed work. I've held discussions with labels, publishers and consultants in Japan, France, the US, Germany and other countries during the last 18 months to develop my understanding of the business and how it's evolved over the years. I do genuinely believe that product pricing often (not always) reflects the reality of how much a cost a project has incurred, of which many elements are invisible to the public eye, and also the cost of maintaining a sustainable, consistent business.
By the way, I apologize if this was unclear, but I'm not necessarily talking just about iam8bit here. From my standpoint, I would say they are deliberately pursuing a specific business model, but I don't want to comment directly or speculate any further out of courtesy for them as a competitor and fellow publisher.
For sure, and I also apologize if I'm accidentally putting you in an awkward position commenting here - I just find the "licensing and scale" argument personally pretty weak given my own years of experience in this hobby.
You mention that a lot of the labor costs here are invisible to the consumer, which is definitely true. I am absolutely willing to accept that licensing is a tricky thing to negotiate with VGM, particularly when dealing with old games or Japanese games, where weird licensing entanglements or what have you. Still, that's also really not that much different from what countless other indie labels do day in, day out with obscure bands, old film soundtracks, private press rereleases, and other niche products that never
touch the pricing of most VGM vinyl. It makes VGM vinyl pricing really hard to swallow, even if in some cases it really is justified by the labor. I was one of the people who woke up at an odd hour to secure my preorder for the Brave Wave SFII set, and while it was
very expensive for a 4xLP, I'm quite happy with it.
Still, it was very expensive, and to be perfectly frank, I don't know if all of the bells and whistles were necessary. The box and print job I'm sure were astronomically expensive compared to a typical gatefold or slip box. The anti-static sleeves are a nice touch, but definitely an "above and beyond" addition that couldn't have come cheap - most vinyl collectors I know (myself included) tend to buy those separately to add later. Correct me if I'm wrong, but I think I remember it being brought up in a making-of article or interview that the records themselves were printed at a fairly legendary plant in Japan. I'm not sure if that was more or less expensive than a typical run.
You also mention stuff like art (VERY cool art in Shovel Knight's case), but typically artists will always get compensated for physical runs or paid a flat fee for their artwork, so that's not really out of the ordinary for a vinyl production. Booklets, well, there's a hefty chunk of change for color printing I assume, also understandable - but really, how many records these days come with those? Are they needed for every release?
Vinyl will always be an enthusiast product, but VGM vinyl is splitting a weird difference between enthusiast product and luxury product right now. These lavish VGM releases are cool in theory, but they are pricing a lot of people out who just want to be able to buy music they like. There are things involved that I would not call baubles - remastering work I think is absolutely critical - but a lot of the other stuff, well... I get that you guys want to make the absolute very best products possible, but it's worrying to me as a music fan and vinyl enthusiast that the powerhouses of VGM records are consistently releasing extremely expensive luxury products. It'd be one thing if there was like, for example, a "regular" way to buy things like Street Fighter on vinyl and the more lavish option as a limited thing, but right now for pretty much any major VGM release right now regardless of label - Hyper Light Drifter, Street Fighter, Rez, presumably Shovel Knight - the norm is
extremely high prices.
Speaking as a huge vinyl fan, that's not normal in any other genre. It may be justified on y'all's end, but in my humble opinion, that may signal a need to reevaluate on the label's part, not on the consumer's part. I'm not saying you shouldn't strive to make the best releases possible; but consider that, maybe, on the audience's end, a good price is a big part of what makes something a good release.