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GAME (UK) Share price 'plunges' after disappointing holiday sales

Dak'kon

Member
My partner suddenly decided that he wanted Fallout 4 and wanted it that same day. Checked online and GAME were selling it for pretty much the same price as Amazon were so we hopped on a tube to Straford, walked into GAME and they were selling it instore for £15 more than on their own website. Walked straight out, ordered it on Amazon Prime Now on his phone, got home just in time for it to be delivered to our front door and wondered why we left the house in the first place.

Not to mention a variety of baffling and unusual cock ups, tarnishing their brand.

It's not even the cock-ups that tarnish their brand the most. It's more their actual policies (such as sending you unsealed games as new) that mean I won't use them.
 
Surprised they didn't blame the supermarkets or Amazon or Shopto for selling the same products cheaper than them . . .

The Game business model is so flawed I'd be amazed if they're not in admin before the summer.
 

Ovek

7Member7
As shit as Game is the last thing we want is for it to go out of business. A lack of retail competition will really hurt prices across the board including online prices.
 

J4g3r

Member
I still find it surprising and extremely annoying that it's GAME that always seems to get exclusive editions of games upon release.

The only times I've shopped at GAME this year is when I've had no other choice because I want the special edition of a specific release. I'm forced to watch my preorders like a hawk when this happens too because of all the history GAME has with cock-ups as OP mentioned.

MGSV Collector's Edition.
Bloodborne Nightmare Edition.
Uncharted: The Nathan Drake Collection SE.
The Witcher 3 CE and Hearts of Stone CE.
Final Fantasy X/X-2 HD CE.

Apart from those; I've shopped elsewhere, usually Amazon. If I could get those editions anywhere else without the fear of them cocking up my order, I would in a heartbeat.
 
Got a £20 GAME gift card from work today and I don't even know what I'm going to spend it on. Everything in GAME is so expensive. I probably haven't bought anything from there for many years.

I got £25 off my Reddit Secret Santa. Heres hoping they stay afloat long enough to make it to the boxing day sales.
 

EvB

Member
I'm super pleased I cashed in my virtual shares last month, that was £200 of free money. Thanks GAME

It doesn't surprise me, their business model is flawed because trying to sell games with a margin means you have to sell the games at RRP. As pretty much the only business that is doing so , they look super expensive and we all know that gamers are pretty savvy and are able to source games for a great price.

One of the other things that will of significantly hit their profitability too is the rise of digital titles, whilst this may have only captured say 15% of new games sold, it has also reduced the throughput of used copies showing up in store, which is the most profitable part of GAME's business.
When I visit a game store now I'm always surprised by just how tiny the pre owned section for PS4/ Xbox one is. Same in CEX.
 

Plum

Member
My partner suddenly decided that he wanted Fallout 4 and wanted it that same day. Checked online and GAME were selling it for pretty much the same price as Amazon were so we hopped on a tube to Straford, walked into GAME and they were selling it instore for £15 more than on their own website. Walked straight out, ordered it on Amazon Prime Now on his phone, got home just in time for it to be delivered to our front door and wondered why we left the house in the first place.

Oh, this is some bullshit right here. I know rents are high but pricing games that high in their shops won't get anyone but people not willing/not able to do any research at all. I remember them selling The Order: 1886 at £40 (or similar) when it was already £17 on Amazon.
 

Lucifon

Junior Member
Obviously I don't want anyone to lose jobs or for stuff like that to happen. But goddamnit I hate GAME, such an anti-consumer business riddled with terrible policies - they almost need a scare to sort themselves out.

It's odd because when I think back to the early days of last gen GAME used to be great. I had them replace dodgy controllers, RROD'd 360's and various other bits. They were genuinely helpful. These days they don't want anything to do with you once you've bought something from them, other than to try sell you more shit.

I mean, they have the Xbox Elite Controller in stock right now...only it's £20 more than RRP. They've genuinely hiked the price by 20 quid just to make a quick buck from the lack of supply. Sums up the company.
 
SO you just openly hate Game? Trying to see what you mean here but the sentences are pretty butchered here so IDK.#

Also they matched your offer of £90 and probably have more games to buy using that £90 than CEX who BTW also have absolutely ridiculous prices.

I think he is saying they knowingly offer low amounts and hope people don't know what else they could get.
Would they price match if the customer did not mention the competitors offer? No.
So they are hoping to get away with paying you a lower value than what they know to be fair. Anti consumer.

You might have a point with your second sentence. But I don't know, never shopped at CEX.
 
Q

Queen of Hunting

Unconfirmed Member
SO you just openly hate Game? Trying to see what you mean here but the sentences are pretty butchered here so IDK.

between them offering terrible trade in prices before price match is a downer which puts off going there, its because their trade offers are alot lower it shows right away their intentions,

add in the fact that everything is like £50 or £40 pre owned then it makes you just wanna turn away even more.

they are trying to add in new things without not goal,

they have added an overlockers pc section to select shops selling high range pcs and components. considering just a few months before that they entirely condensed their pc sections and barely sell pc games in shops anymore it seems pointless.

with them also trying to use retailer pull in the industry people will just look elswhere too, its not like before where shit went un noticed people talk alot more, everything goees online,

if your pulling shit like making nuketown on black ops 3 exclusive to game only people will talk and tell you to fuck yourself and your prices.

considering this was meant to be an early pre order bonus of the game from anywhere it was a pretty severe tactic which didnt start unfolding till few days before games release either.
 
Good. This shit is embarrassing:

Cf1zRN1.jpg

Seriously who thought that character/advert was a good idea? Then what genius gave it the go ahead?

It's like something you'd expect from CEX. The voice is the most generic 'sale now on' voice over guy sounding thing ever, tacked onto a shitty edgy alt father Christmas.

He's the Poochy of Christmas themed mascots, fuck you gamer-claus.
 
As shit as Game is the last thing we want is for it to go out of business. A lack of retail competition will really hurt prices across the board including online prices.

Someone else will take the spot if there's money to be made in game retail. It works everywhere else in the world. If a shitty business folds because it can't compete that's a good thing.
 
How low can you go GAME? I work i customer support care and if we treat our customers the way you do, we will be all fired!

After not sending me my bubble head, i'm glad the shares dropped!!!
 

Chris1

Member
Good. Fuck GAME. I'd hate for the employees to be out of a job but seriously fuck this company. The sooner they shut down the better.
 

Stuart444

Member
A lack of retail competition will really hurt prices across the board including online prices.

Nah. There is enough competition online that prices will still stay the way they are now I think.

I doubt any store would raise prices before their competition does.
 

Plum

Member
Someone else will take the spot if there's money to be made in game retail. It works everywhere else in the world. If a shitty business folds because it can't compete that's a good thing.

I'm not sure that will happen really. Blockbuster died out years ago and there's still a massive number of empty Blockbuster lots just gathering dust. If GAME dies I can see the spots going the same way or just being turned into yet another Costa/McDonalds/Tescos/Clothes shop.

I honestly don't think there's much money in physical game shops anymore.
 

AHA-Lambda

Member
Good. This shit is embarrassing:

Cf1zRN1.jpg

what the fucking shit is that?

As shit as Game is the last thing we want is for it to go out of business. A lack of retail competition will really hurt prices across the board including online prices.

Will it though? If anything isn't much of GAME's problems caused by them constantly shown up by every other form of competition out there?
 

EvB

Member
So they are hoping to get away with paying you a lower value than what they know to be fair. Anti consumer.

Dats capitalism.

I think it's more pro-business than anti-consumer.
When I trade something in at GAME and price match it wil CEX I'm often getting close to what I paid for it online. I'm essentially contributing towards their downfall.
They aren't going to do that by default, it would literally be commercial suicide.
 

evilr

Banned
Used to shop at game all the time but never do now. prices are ridiculous compared to trade nation etc. Surprised theyve lasted this long.
 
The staff at my local GAME store are amazing and I'd hate for them to be jobless. That being said, after working at the company and being told straight up "your gaming knowledge doesn't matter, you're a salesman. Just sell everything you can" it's easy to see they don't put the consumer first and let the money take care of itself. Also my old store manager received a faulty copy of Dead Rising and said "it looks new, use it as a gutted copy and sell it as new". Yeah, I didn't process that game for him and threw it on the faulty goods. It was scratched to hell. Don't buy games that aren't in the wrapper.

These anti consumer practices are part of the reason the company is going to shit.

What a fuck twit. I remember GAME dicking me over as a 14 y/o kid when I received a broken "new" copy of The Matrix: Path of Neo on PS2.

Got it swapped for Hitman Blood Money
which was a favour in hindsight, :p
but it's shocking to hear managements open contempt for consumers just trying to make that extra buck.
 

AHA-Lambda

Member
The staff at my local GAME store are amazing and I'd hate for them to be jobless. That being said, after working at the company and being told straight up "your gaming knowledge doesn't matter, you're a salesman. Just sell everything you can" it's easy to see they don't put the consumer first and let the money take care of itself. Also my old store manager received a faulty copy of Dead Rising and said "it looks new, use it as a gutted copy and sell it as new". Yeah, I didn't process that game for him and threw it on the faulty goods. It was scratched to hell. Don't buy games that aren't in the wrapper.

These anti consumer practices are part of the reason the company is going to shit.

Having worked before in retail, though not GAME admittedly, this does not surprise me at all.
 
Dats capitalism.

I think it's more pro-business than anti-consumer.
When I trade something in at GAME and price match it wil CEX I'm often getting close to what I paid for it online. I'm essentially contributing towards their downfall.
They aren't going to do that by default, it would literally be commercial suicide.

Totally agree, it's capitalism and pro business. but it doesn't change my perception as the consumer that they are trying to rip me off.
 

goonergaz

Member
Game don't understand that selling products for 20%+ more than people can get things elsewhere isn't good business? They are not selling a unique service/item - they are selling games I can get from a supermarket 'next door' for £10+ cheaper - it's a no-brainer.

The only thing keeping them afloat is 'exclusive' deals but they would have been better off using that money to lower prices.
 

Spaghetti

Member
as a consumer, i have zero incentive to shop at GAME. the prices are too high, the stock is too limited, and all the stores are identi-kit, sterile blandness without any form of personality. rapport with staff would be the only reason i use GAME, but for that to happen i'd have to want to go in there in the first place.
 
Good. Charging £48 for a preowned Mario Kart 8. Hope they burn. Bought Shovel Knight for my brother NEW and they had the cheek to use a box off the display and put a purple sticker on the seal.
 

Skele7on

Banned
between them offering terrible trade in prices before price match is a downer which puts off going there, its because their trade offers are alot lower it shows right away their intentions,

add in the fact that everything is like £50 or £40 pre owned then it makes you just wanna turn away even more.

they are trying to add in new things without not goal,

they have added an overlockers pc section to select shops selling high range pcs and components. considering just a few months before that they entirely condensed their pc sections and barely sell pc games in shops anymore it seems pointless.

with them also trying to use retailer pull in the industry people will just look elswhere too, its not like before where shit went un noticed people talk alot more, everything goees online,

if your pulling shit like making nuketown on black ops 3 exclusive to game only people will talk and tell you to fuck yourself and your prices.

considering this was meant to be an early pre order bonus of the game from anywhere it was a pretty severe tactic which didnt start unfolding till few days before games release either.

It's a business at the end of the day they clearly state that they will price match which is a sign of good faith really as lets be honest usually the prices from CEX are crazy high, like usually higher than what you would buy it for on ebay etc etc.

If you're part exchanging your games and buying technically you're not actually paying the 50/40 you'd be paying -
the previous game bringing it in line with amazon prices (almost) with the chance to further offset that vs your next purchase if you're into using that form of system of more rental than owning.

Again they're a business, I mean why shouldn't they offer people the chance to buy a high end PC,
it's all about giving the consumer options. Physical PC game sales are straight up awful, why waste money on it?
I'm sure if you pre ordered you could buy the games you want, but for all else grab a steam card and buy it that way,

Pre order bonuses and exclusives are actually a companies way of getting the company IE game to buy more initial units of a product they will offer them say an exclusive Map or something and a lower price per unit,
it's a whole very long and boring topic which I know a fair amount about but simply put,
it may look like it's the customer getting dicked about, but at the same time the companies all do get dicked about with this too
as sales will be affected by what pre order bonus they have, it's more culture not company.

Dats capitalism.

I think it's more pro-business than anti-consumer.
When I trade something in at GAME and price match it wil CEX I'm often getting close to what I paid for it online. I'm essentially contributing towards their downfall.
They aren't going to do that by default, it would literally be commercial suicide.

Someone gets it at least.
 

BGBW

Maturity, bitches.
Apparently their share price was only meant to drop by 5.6%, but the computer processed the loss six more times due to an IT error.
 

Stuart444

Member
I can't fault them for not competing against Supermarkets since from what I understand, many Supermarkets have no problem taking a loss on games if it gets customers in the door buying other non-gaming related goods. Since GAME is a specialist retailer, if they took a loss on all games, they would go out of business very quickly.

(not defending them at all, just saying, I don't compare them to supermarkets nor do I blame them for not taking a loss on games by price matching supermarkets)

Apparently their share price was only meant to drop by 5.6%, but the computer processed the loss six more times due to an IT error.

LOL
 

mclem

Member
As it happens, since they had their problems a couple of years ago, the Gamestation that was near me has since re-opened (now under the Game branding, but the same shop) - and that was only a couple of months ago. Wonder if it'll vanish again by this time next year.
 

redcrayon

Member
Got a £20 GAME gift card from work today and I don't even know what I'm going to spend it on. Everything in GAME is so expensive. I probably haven't bought anything from there for many years.
PSN card. The sales might have something worth buying there.
 

Roitorb

Member
My brother works at game and their prices are so ridiculous that I haven't asked him to get a single game for me this Christmas. Even with his staff discount I can still get it cheaper on-line. That's why they are fucked.
 
I'm not sure that will happen really. Blockbuster died out years ago and there's still a massive number of empty Blockbuster lots just gathering dust. If GAME dies I can see the spots going the same way or just being turned into yet another Costa/McDonalds/Tescos/Clothes shop.

I honestly don't think there's much money in physical game shops anymore.

Maybe not dedicated game shops. As I said before, those don't really exits in Germany either, and the few that do are pretty irrelevant. But other stores might start selling games. I don't think dedicated game retailers are something that needs to exist.
 

JordanKZ

Member
It's truly hard to give a damn about GAME. Their prices are downright insulting online and in store. Now they're sitting on a boat load of preowned PS3/X360/Wii stock, good luck getting rid of that now.
 

EvB

Member
Game don't understand that selling products for 20%+ more than people can get things elsewhere isn't good business? They are not selling a unique service/item - they are selling games I can get from a supermarket 'next door' for £10+ cheaper - it's a no-brainer.

If you were GAME how would you solve the problem, the price that we pay from many online retailers or supermarkets is close to cost. That's before you even consider how many of those companies we are purchasing from have questionable tax or employment practices.
 

D4Danger

Unconfirmed Member
Yeah, well, GAME bought it, turned into GAME and killed it, so we just have to live with it.

when GAME brought everyone else there ended up being 3 stores within about 30 seconds of each other near me. You could literally walk around the corner and they'd be another one.
 

Plum

Member
Maybe not dedicated game shops. As I said before, those don't really exits in Germany either, and the few that do are pretty irrelevant. But other stores might start selling games. I don't think dedicated game retailers are something that needs to exist.

That's the thing, in Britain there really are no places that could sell video games at all really unless you've got an independent. The only place right now is CEX, every other shop on our high streets is a Poundland, clothes shop, coffee shop or Greggs. The shops that would make sense to sell more games have been cutting back because they're just not profitable; the game section in my local HMV went from four or so aisles to two tiny ones.
 

J4g3r

Member
when GAME brought everyone else there ended up being 3 stores within about 30 seconds of each other near me. You could literally walk around the corner and they'd be another one.

There was 5 in the city centre here, there's only 1 left now.
 
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