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Games giant Electronic Arts gatecrashes £725m Codemasters takeover
- Thread starter Astorian
- Start date
Knitted Knight
Banned
Nooooo.....
I wouldn't doubt that someone on the inside tipped EA off to Take Two's plans for Codemasters... and EA felt threatened by whatever those plans are... in the end it just ups the price if Take Two comes back with another counter.
Futaleufu
Member
Every casual gamer I know owns at least 1 Codemasters racing game.
turtlepowa
Banned
That was a joke, because around 90% of GAF seem to think they are.
Daffy Duck
Member
EA WINS
www.gamesindustry.biz
EA agrees $1.2 billion acquisition of Codemasters
Electronic Arts has agreed a deal to acquire Codemasters for approximately $1.2 billion.
www.gamesindustry.biz
Leyasu
Banned
Perhaps one of the major publishers wants a slice of GT/FM pie. Codemasters would be a great studio if you wanted to launch a franchise like those two.
Resistance100
Member
StreetsofBeige
Gold Member
Take Two offered $870 million US and EA outbid them at $1.2 billion.
I guess EA's coffers are brimming with so much microtrans money what's a counter bid at an extra 38%? Peanuts. lol
Following the stock market I can't remember someone counterbidding at +38% over the current leading bid. Nuts.
I guess EA's coffers are brimming with so much microtrans money what's a counter bid at an extra 38%? Peanuts. lol
Following the stock market I can't remember someone counterbidding at +38% over the current leading bid. Nuts.
Dazraell
Member
I can understand why EA is going for this deal. Codemasters has a lot of valuable racing franchises that could potentially help to differentiate their own portfolio in the genre. Need for Speed and Burnout is just a single spectrum of this, games like DIRT and F1 could work alongside them well. That said, I think both EA and Take-Two are bad choices from a client perspective as both companies has an awful history with milking franchises dry.
MrFunSocks
Banned
MS will just let EA buy them and then buy EA. Not on a wednesday though, that's Sega Day.In the end MS outbids both and acquires Code masters
ChuckeRearmed
Member
That's unexpected move. EA is a sports juggernaut now. Even racing is there.
Domisto
Member
A stale but profitable licensed sports series with lots of scope for micro-transactions. EA ups it's bid.
IbizaPocholo
NeoGAFs Kent Brockman
Take-Two officially pulls its offer for Codemasters following accepted EA bid | VGC
GTA parent says it will “continue to pursue” acquisition opportunities after it was outbid…
www.videogameschronicle.com
IbizaPocholo
NeoGAFs Kent Brockman
Codemasters directors agree to vote in favour of EA takeover | VGC
Their decision is binding even if a higher offer comes in…
www.videogameschronicle.com