nintendo obviously made the right move to wait. i don't know why it's 'nintendo being nintendo' to, after the poor sell-through of the wii u, to approach their new platform conservatively. focusing their marketing dollars between a 7 week period that included commercials, nationwide tours, and a superbowl ad, instead of starting at e3 or even in october and working against holiday season news seemed to work out rather well for them, and now they're going to double their initial forecast based on the positive launch. using preorders to gauge interest is a sound way to do things, but i think the way the launch and marketing cycle for the switch worked out was essentially perfect. the only thing that really needed some adjusting was their dumb january conference.