Gears 3 is a very very clever game in terms of visual design, but it is also 720p, 30fps, has less sophisticated lighting, less geometry, less tessellation (if any?), etc. You may have an art design preference (and mind you this beta seems to have a lot of placeholder stuff and missing AO on the grass and such) but it is nowhere near equal to this beta on a technical level. Playing Gears 3 at first it is very impressive but eventually the boxy nature of things and flat textures and low res shadows and such becomes more apparent. Gears Ultimate keeps a much higher level of detail and lighting throughout and Gears 4 will push it well farther with more dynamic/animated elements.