Revolutionary
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Ubisoft renamed Immortals: Fenyx Rising after trademark dispute
Ubisoft changed the name of its upcoming open-world action game from Gods & Monsters to Immortals: Fenyx Rising after t…
www.gamesindustry.biz
Ubisoft changed Gods & Monsters’ name after a trademark challenge from Monster Energy | VGC
Drinks firm opposed Ubisoft’s trademark earlier this year…
www.videogameschronicle.com
Ubisoft changed the name of its upcoming open-world action game from Gods & Monsters to Immortals: Fenyx Rising after the maker of Monster Energy drinks challenged the game publisher's trademark application for the old title, as reported by VGC.
After a couple more extensions, Monster Energy filed its notice of opposition in April, saying it made the Monster trademarks famous long before Ubisoft filed its application, that it had a history of using the name in gaming and esports, and that Ubisoft's trademark would likely cause confusion or even deceive consumers as to the provenance of its goods.
In its official response in May, Ubisoft denied that Monster Energy was famous, and pointed to the hundreds of other existing trademarks around the word "Monster."
Kind of stupid that A. Monster Energy thinks they essentially own the word Monster in the gaming space and B. that Ubisoft relented with an awful alternate title
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