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HBO coming to Amazon Prime Instant Video

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I'm guessing there is some legal restriction in offering HBOGO as a streaming service by itself, that's why they haven't done it. Something has to be there with cable companies. I imagine their endgame is to have HBOGO similar to netflix in the future but right now this is just a stepping stone for them. Sort of similar to the way Target used Amazon to enter selling goods online.
It's not a legal restriction insomuch as it's counter to the business model of HBO.

HBO has a really sweet deal for the past 25 years if you think about it. They rely on the cable operators to find customers for them, so their marketing costs are mostly zilch - the only advertising they do is for their major shows around season premier time, which is a much more limited time frame than all 365 days of the year, plus Comcast/DirectTV/et al does just as much advertising for them for free. Their revenue is driven directly through the cable machine as an add-on premium service. As a result, they can focus their sole energies on procuring and securing good content - 80% films and 20% original content. In modern days, with HBO GO, they've had to invest more in the online services side of the business, but their business is still focused on:
1. Secure film rights.
2. Procure and produce new content.
3. Create a CDN infrastructure as a fast-follower to Netflix and Amazon.

Now think about Netflix's business. They do all of the following:
1. Secure film and television rights.
2. Retain customers month-to-month.
3. Gain new customers month-to-month to continue growth curve.
4. Create one of the largest CDN infrastructures in the world.
5. Not relevant to this discussion, but they also maintain shipping infrastructure.
6. Also procure and produce new content.

Basically, the monetary incentive to becoming a streaming-only service isn't quite there yet because HBO would then have to incur all of the additional costs of becoming an independent service.
 
Just when I was about to cancel prime. Hmmm. Then again no Game of Thrones. I'll blow through all these shows in a few months, so prime cancellation still on!
 
This sucks, wish they'd given it to Netflix. I don't want two streaming services, and this doesn't quite move the needle enough in Amazon's direction. Their apps suck and aren't available on all of my devices like Netflix is.
 
never had hbo, or cable really. which of the listed shows are a must watch?

They're all pretty amazing, this is like, the last 10 years of superlative television.

Still though, no true detective, no true blood, no game of thrones, newsroom and veep coming later. This is a great package, but not the package most people are looking for.
 
They're all pretty amazing, this is like, the last 10 years of superlative television.

Still though, no true detective, no true blood, no game of thrones, newsroom and veep coming later. This is a great package, but not the package most people are looking for.

True Blood is included.
 
ЯAW;109197600 said:
DVD/BD sales must be huge so it makes sense not to have them via streaming.

In the UK we can stream seasons 1-3 of GoT on Sky TV, weird that it's omitted here.
 
Looks like Carnivale, Oz, Big Love and Bored to Death are also included:

http://www.amazon.com/HBO-Providers..._m=ATVPDKIKX0DER&pf_rd_r=1JX2XY86VA095M8X4QHE

Nice.

No Sex & The City though?

Full show list (excluding mini-series and original movies):

"The HBO Collection"
Boardwalk Empire
Bored to Death
Eastbound & Down
Enlightened
Treme
True Blood
Band of Brothers
Big Love
Carnivàle
Deadwood
Flight of the Conchords
In Treatment
Mildred Pierce
Oz
The Pacific
Rome
Six Feet Under
The Sopranos
The Wire

No The Comeback? I know it's not one of their prestige series, but it's on Go, holds up pretty well, and seems like the kind of thing they'd want to stick on Prime given the recent faint rumblings of investigating a potential revival.
 
No The Comeback? I know it's not one of their prestige series, but it's on Go, holds up pretty well, and seems like the kind of thing they'd want to stick on Prime given the recent faint rumblings of investigating a potential revival.

They're calling it the "first wave" of titles, so I'm hoping we'll get more down the line.
 
Might watch some of the older shows but not bring on my nexus 7 and not having new shows sucks. Real time and Jon olivers show!

HBOgo works for me and the interface is so much better. Though I have access to all three streaming services hbo go netflix and amazon. Plus I have a hopper. There is too much content these days.

This is awesome for Amazon. But fix your interface!
 
Normal rotation. It'll come back. No reason why it wouldn't.

Eventually? Propably. But nobody knows how many years of exclusivity Amazon grabbed and with 9th season launching soon Amazon will be the only streaming place to catch up and then watch the new season.
 
This sucks, wish they'd given it to Netflix. I don't want two streaming services, and this doesn't quite move the needle enough in Amazon's direction. Their apps suck and aren't available on all of my devices like Netflix is.

The dream of having one über service was never going to happen, sadly.

I have Netflix and Prime, but I really have Prime for shipping, and I split the cost amongst family members who share the service. If I had to pay the full $100 for Prime going forward, I'd cancel.
 
I would say loosing all 9 seasons of 24 is pretty big deal too.

I don't think it's really comparable to this HBO thing, though. I can see people subscribing to Prime long-term to get access to the HBO back catalogue without needing cable. That's a solid bullet point that will be a selling point for the life of the deal. It's old content in general, but all of it is new to subscription streaming. 24 has mostly been streamable forever from numerous places, and aside from a spike in interest when the new season hits it's probably not going to be a strong draw on a recurring basis.

Amazon has made some other smart exclusive pickups in the past (Veronica Mars, Hannibal, The Shield, even Under the Dome has seemed to work out OK), but the HBO one is the first one that I think is going to be a lasting library advantage.
 
In the UK we can stream seasons 1-3 of GoT on Sky TV, weird that it's omitted here.

It's not to protect physical disc sales, it's because HBO as a channel have a three year holdback before their subscription VOD window.

That's irrelevant with Sky, as Sky own the right to the earlier release windows as well in the UK (which is why this deal will never be replicated in the UK, as Sky own exclusive rights on HBO content for the next 12 years IIRC).
 
This essentially justifies the Amazon Prime price increase

and FYI.

Netflix and Amazon are both needed if you want to cancel cable. Both have exclusive deals like Amazon with HBO and Netflix with Disney
 
Saw the thread title and thought "whoa, that's huge" but then I read the three year delay part.

- Game of Thrones, Sex and the City, Entourage, and Curb Your Enthusiasm don't seem to be part of this deal.
- Amazon is only getting the "early" seasons of True Blood and Boardwalk just as they're finishing up their runs.
- With this three year delay, the shows you want today will be "old" by the time they hit streaming.

It's a nice perk if you want to watch/rewatch some of HBO's classic series, but this isn't quite a game changer IMO.
 
Deadwood alone makes Amazon Prime Instant where I'm jumping off to if I need another streaming sub - currently don't use Netflix, only have WWE Network. Deadwood is worth the price of admission, folks!
 
This is a smart move. None of their recent content will be on the service so it probably won't have an effect on subscriptions or blu-ray sales and I'm sure Amazon paid very well.
 
Great news, I can finally watch Sopranos and I would much rather finish watching Dead Wood this way as well. Been watching Prime a lot lately with Good Wife, Fallen Skies, Americans and Hannibal. Sucks that they are raising the price of Prime, but if it helped them secure content like this I'm all for it.
 
Wise move. Looks like HBO is finally starting to get it -- now if only the rest of the fat cats would follow in their footsteps...
 
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