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Hostess Unveils New Chocolate Twinkies
Will Hostess go new flavor crazy with Twinkies like Nabsico has been doing with Oreos?
As part of the brand's efforts to offer new flavors, Hostess introduces new Chocolate Cake Twinkies.
The new snack cake replaces the signature golden sponge cake of the Twinkie with chocolate cake to do with the standard creme filling.
According the the brand's research, the new Twinkies scored high in "concept tests" as well as blind tastes tests.
In addition to the new Chocolate Cake Twinkies, Hostess re-branded Chocodiles as "Fudge Covered Twinkies." In addition to the name change, they've tweaked the recipe a bit with: a larger size, higher creme-to-cake-ratio, a more intense, "better-tasting" fudge coating, and slightly modified (more rounded) shape.
Will Hostess go new flavor crazy with Twinkies like Nabsico has been doing with Oreos?