E3 is impending. It's not a new phenomenon by any means, but there've been a lot of complaints recently about how a trailer is CG so it's totally pointless or that one won't watch it because it's CG. We'll be seeing a lot more of these in the coming days.
I dont mind it but gameplay cutscenes impress me more. Last E3 the Horizon trailer when it changed from cutscene to gameplay. Niceee
I'm expecting Microsoft to have tons of em this year too.