I'm interested in Mass Effect Andromeda because I'm interested in Mass Effect in general, but I'd be lying if I said I have yet to see a trailer or gameplay demo truly sell me on the game. I keep waiting and waiting and waiting, going in with zero expectations, and always asking "wait, that's it?" and then telling myself "next time. They'll convince me next time."
It's been a very bizarre marketing cycle for this game. Looking back at how much material the prior games received before launch, and how almost all of it whet my appetite and made me MORE excited for the upcoming game (instead of "cautious"), I can only be honest and say that Bioware/EA can and has done better in this area. By leaps and bounds.
I really could go into diagnostic detail of why this is the case. I've said before that trailers and demos are still "self-contained stories" all on their own that viewers expect an introduction to, a climax, and a denouement. Watching the latest Zelda trailer does this perfectly with its slow build to an explosive, bombastic demonstration of great gameplay before calming down into a quiet, sublime resolution. The tonal shifts are graceful and elegant.
Watching every Mass Effect Andromeda trailer and demo is the opposite of this. They're abrupt, poorly edited, poorly explained, lacking in terms of context, substance, or understanding. The CES gameplay literally just "ends" with no build-up or resolution and that innately feels "wrong" to a viewer, as an example.
The prior Mass Effect games - at least in marketing - were razor-sharp in their clarity and focus. "This is the mission of the game - Stop the Collectors/Save the Earth. These are the characters who will help you accomplish this mission - Jack/Thane/Garrus/etc." And they gave all of them just the right amount of time in reveals, interwoven between elegant gameplay slices, that introduced new mechanics to old players and spurred the interest of new players. Music, visuals, gameplay, dialogue, all were edited together to create the right "impression" of the games, even if they weren't altogether authentic, but that's how good marketing works. To create a "feeling" for a game, more than raw data and facts and context-less combat can achieve.
We don't know or care about any characters yet, so it's hard to "feel" for them. We don't know the over-arching plot, so it's hard to "feel" for the main plight when we don't even know it. We don't know how Ryder's sibling or father are integrated in our lives, so we don't care for them yet. We don't know why we should care for any alien world we see yet (unlike, say, "this is Tuchanka, the home of Wrex, the badass teammate you've grown to love"). We just don't have any CONTEXT to care yet.
I get that Bioware/EA are keeping things close to their chest, but at this point I'm buying into a vague Mass Effect pitch, like a skeleton template on Kickstarter that I hope will become something more substantial, rather than a fully-realized experience that's firing on all cylinders for the past several years launching in less than a month and a half.
While I still think EA might finally open the floodgates, I resent that approach too, overwhelming players in the final month or weeks with a glut of information that creates info noise, preventing any one bit of info, any one character reveal, from having the impact it might otherwise deserve. I wouldn't like having the character vids of Grunt, Jack, Miranda, Mordin, or Thane from ME2 just dumped on me in the final few weeks - spreading those out gave each of them an appreciable spotlight and allowed the information to sink in and settle before moving on.
It's the difference between a well-paced, multi-course meal of appetizers, side dishes, main course, and dessert... versus just gorging on a buffet mixing everything together all at once. Believe it or not, there is an art and tact to distributing info and material in marketing.
And in that regard, EA's botched it bad with Andromeda. That's not a knock against the finished game itself by any means... only against the marketing of the game.
The info is coming, but I've grown far too tired of saying "maybe the next reveal will satisfy" for the past three years now.
The same Inquisition that was awarded game of the year on GAF?
Not quite... It wasn't even in the top 3.