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Justin Bieber models for Calvin Klein

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There's something off about this. Looks like a composite gone slightly wrong.
 
Honestly anyone who denies that he is at least good looking is probably just being outrageous. Like yeah, he's a complete fuckass and shit but he is a good looking dude.
 
So...how is this going to drive sales when all of his fans are young women?

Because unless I'm missing something...

I don't think the gender of his fanbase matters. They just want an attractive, relevant person to model their product. The publicity alone is a good thing.
 
I don't think the gender of his fanbase matters. They just want an attractive, relevant person to model their product. The publicity alone is a good thing.
Not if the adults who buy their underwear think he's a loathsome douche who had an unapologetically Bad year
 
Not if the adults who buy their underwear think he's a loathsome douche who had an unapologetically Bad year

If anything, whatever hate the dude gets is only going to be good for them. It's going to draw attention to their brand. They knew what they were doing.
 
Not if the adults who buy their underwear think he's a loathsome douche who had an unapologetically Bad year

I don't think there are that many people who buy their underwear that are going to stop because Beiber is modeling them, in fact people who never really took notice of them probably will now because of the buzz this is getting. If his brand was that toxic they wouldn't have cast him.
 
I know they're not, but it really looks like his muscles have been painted on in this pic
serving robert pattinson realness

They actually do apply make up to the abs before shooting, it's par for the course.

All I can see is the Jaden Smith frown. Has it become a thing?

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If anything, whatever hate the dude gets is only going to be good for them. It's going to draw attention to their brand. They knew what they were doing.

I don't think there are that many people who buy their underwear that are going to stop because Beiber is modeling them, in fact people who never really took notice of them probably will now because of the buzz this is getting. If his brand was that toxic they wouldn't have cast him.
I don't think he's helpful to their brand. Obviously he's not going to kill a brand this big just via the ads.
 
Him modeling, aside from the ugly ass tats, would be a very smart choice for him once the music thing goes sideways.

He's a good looking dude and he has the body for it.
 
This.


While physically he's fine as a model ... if the point is to sell underwear to dudes ... picking a famous celebrity who's generally hated by your target demo seems pretty dumb.

This.

Do you buy your own underwear?

I have bought my partner roughly six or seven pairs of underwear this year.

But on the other hand this. So the target group are girls who buy the underwear for their guys?
 
I can't wait until he's older, far less relevant, and develops into a self-proclaimed 'real artist'. That's when I'll start paying attention.
 
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