Eugene Peyton Jarvis (born 1955) is a game designer and programmer, producing pinball machines for Atari and video games for Williams Electronics. Most notable amongst his works are the seminal arcade video games Defender and Robotron: 2084 in the early 1980s, and the Cruis'n series of driving games for Midway Games in the 1990s. He co-founded Vid Kidz in the early 1980s and currently leads his own development studio, Raw Thrills Inc.
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He now works for his own studio, Raw Thrills Inc., and his more recent work has returned him to the coin-op arcade game world with Target: Terror, a first-person perspective shooting game based on the "war on terror", introduced in Spring of 2004. The second game from his studio, The Fast and the Furious debuted in the Fall of 2004 at the same time as the Target: Terror Gold update kit.