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Kotaku: YouTubers Say They Can't Make Money Covering Call of Duty: WWII

CSJ

Member
In some jobs, you often have to do things you aren't paid to do. So go make that video without advertisements, or don't. I know exactly what it's like. Maybe find alternative income streams.


I work an IT Engineer job full time and difficulty wise YT isn't harder but time invested it DEFINITELY is. I easily spend more than 40 hours a week working on YT and Site content.

There are some 60m+ youtubers out there who quite literally hit record, stop recording and upload. There are no edits of mistakes, or cutting out futzing around in controls for 15 minutes, or leaving the PC to go grab a snack or something. It annoys me that some people actually spent a lot of time, probably like you; to edit your work and present it professionally and probably get less out of it.
 

NinjaBoiX

Member
Spoken like someone who has never even attmpted it.

I work an IT Engineer job full time and difficulty wise YT isn't harder but time invested it DEFINITELY is. I easily spend more than 40 hours a week working on YT and Site content. Crazy how little some people know about content creation they think it's just playing video games infront of a camera and then uploading it. For most successful channels that's not the case.
I'm not claiming he doesn't put a lot of effort into his YouTube channel, but 10x the effort of his full time job? Come on mane...

The same amount of effort, possibly twice is probably a more reaslistic estimate, unless he only works 15 a week in his day job and basically doesn't sleep whatsoever.
 

Helloween

Member
Has there been a general drop in revenue for folks who still have their videos monetized?

I've taken about 10% hit give or take over the last 30 days. Not as an extreme drop as some, but i tend to record older or less popular games. But thats still a fair wack less than it was really.

But for me I do youtube as a side thing, and I did it for years before eve getting any money from it, and will prob continue after it stops making money.

Patreon is a nice assistance however
 
I work an IT Engineer job full time and difficulty wise YT isn't harder but time invested it DEFINITELY is. I easily spend more than 40 hours a week working on YT and Site content. Crazy how little some people know about content creation they think it's just playing video games infront of a camera and then uploading it. For most successful channels that's not the case.
But then we are just talking about hourly income. You need to spent more time doing Youtube work to make X amount of money. Just like flipping burgers at McDonalds will make you less money then being a manager somewhere.

If Youtubers aren't happy with the money they make for time invested, then "get another job" is pretty much the only answer you can give them. Either that or go on strike and demand a larger share from Google. But considering the amount of Youtubers, the supply is probably larger then demand, so that doesn't work.
 

WillyFive

Member
There are some 60m+ youtubers out there who quite literally hit record, stop recording and upload. There are no edits of mistakes, or cutting out futzing around in controls for 15 minutes, or leaving the PC to go grab a snack or something. It annoys me that some people actually spent a lot of time, probably like you; to edit your work and present it professionally and probably get less out of it.

Yes, this is an actual issue with Youtube at the moment, which came about due to their renewed push for streaming and changes in how views are rewarded (minutes watched as opposed to clicks, which severely hurts edited content and animation, but helps people doing just hours of raw video streaming).
 
Every type of commercial product has faced regulation changes or restrictions set by distributors in past and present. What happend was, people went out there and looked for alternative sources for income, like sponsorship, product placement, change of distribution service, etc.
If those tubers are really unhappy about the current situation, then do something (creativity) about it. Whinnying about your publisher not giving you enough money is childish. Just jump on another platform or create your own distribution service.

A lot of them have set up alternative sources of income, like Patreon or sponsorship, but that more often than not also gets mocked for being begging. I also think youtubers should be more creative about the source of income, but I don't blame them for being annoyed because this isn't a first time thing, Youtube has been slowly and surely fucking them in the ass for quite some time now.
 

audio_delay

Neo Member
A lot of them have set up alternative sources of income, like Patreon or sponsorship, but that more often than not also gets mocked for being begging. I also think youtubers should be more creative about the source of income, but I don't blame them for being annoyed because this isn't a first time thing, Youtube has been slowly and surely fucking them in the ass for quite some time now.

If they are dedicated program/show maker, then there is no different, imo, to TV shows. But like TV programs, you either adapt to changes or die out. At the same time like music or other entertainment products, for every creative person, you get hundreds of half-arse efforts. I am sure the dedicated people will, like you already pointed out with patreon aso, find a way to survive.
It was just a matter of time until youtube got/gets hit by regualtions, censorship, sponsership pressure aso. Once a broadcasting service becomes too big, fun times are over, and they themselves have to bend over to external forces.
 
In some jobs, you often have to do things you aren't paid to do. So go make that video without advertisements, or don't. I know exactly what it's like. Maybe find alternative income streams.

There are some 60m+ youtubers out there who quite literally hit record, stop recording and upload. There are no edits of mistakes, or cutting out futzing around in controls for 15 minutes, or leaving the PC to go grab a snack or something. It annoys me that some people actually spent a lot of time, probably like you; to edit your work and present it professionally and probably get less out of it.
Yeah you never know what will do well. You just have to keep throwing things at the wall and watching your analytics to see what sticks.

I'm not claiming he doesn't put a lot of effort into his YouTube channel, but 10x the effort of his full time job? Come on mane...

The same amount of effort, possibly twice is probably a more reaslistic estimate, unless he only works 15 a week in his day job and basically doesn't sleep whatsoever.
I'm sure it was a bit hyperbole that you took literally.

If Youtubers aren't happy with the money they make for time invested, then "get another job" is pretty much the only answer you can give them. Either that or go on strike and demand a larger share from Google. But considering the amount of Youtubers, the supply is probably larger then demand, so that doesn't work.

I agree why I didn't put all my eggs in one basket and make more money off my website than Youtube channel.
 

Syriel

Member
Total BS policy by Google.

And if Google refuses to sell ad placements that advertisers want, there would be no money.

Advertisers are not going to spend $$$ on a black box.

I think a lot of people react that way to YouTubers because it seems like a large portion of them actually have had a fundamental misunderstanding of how YouTube *as a business* works. Even people like h3h3productions, who is a famous and popular YouTuber, has shown over the last year that they don't actually understand how the *business* makes money, they just knew that they would make videos and get a paycheck. It's not professional.

There are lots of YouTubers that are professionals that probably won't be impacted by this all that much because they were ahead of the curve getting sponsorships, making deals, doing stuff for their brand, rather than build a 'career' on a platform they had no ownership or control over making videos without really understanding the business side of advertising or content creation and then complaining when things changed.

This. It seems like all of the YouTubers who are complaining fall into the first paragraph.

They want to make a living running their own business, but they don't want to do any of the boring "business" stuff that is required to make a sustainable business.

Those that have put in the work, won't be nearly as impacted.

As a person growing up around the entertainment industry, to eventually gain enough of a viewership to make a living on making YT videos back in 2011, I can tell you the stuff everyone says about Youtubers getting a 'real job' is the same mentality echoed by others criticizing those who strive to be artists/actors or otherwise.

You see this anytime there is a discussion about someone who gets "easy money" in the eyes of the public.

Actor. Musician. CEO. Sports player. Race car driver.

If you do something that garners fame, you're going to get hate from the masses.

... it has been pretty eye opening to see some of the major channels seem to fundamentally not understand how the actual business side operates. They were making money and a job out of it, but they didn't seem to really be treating it like a career.

Producing content is hard. People get paid to do it because it requires quite a bit of knowledge and skill. For example tv stations, radio, live sound like concerts, televising sports, etc.

It is hard. Part of the issue w/the complaints from YouTubers though is that the complaints tend to boil down to "I don't want to be bothered with X part of my business."

If someone just wants to focus on video editing, then perhaps that person should be getting a job (either for a larger media outlet or another YT channel) as an editor, rather than trying to run their own channel and complaining about all the work that is involved in running one.

I work an IT Engineer job full time and difficulty wise YT isn't harder but time invested it DEFINITELY is. I easily spend more than 40 hours a week working on YT and Site content. Crazy how little some people know about content creation they think it's just playing video games infront of a camera and then uploading it. For most successful channels that's not the case.

Anyone who runs their own biz is going to be disappointed by the hourly pay until they hit it big. If you are one of the lucky ones to make it though, you will be doing well.
 

NinjaBoiX

Member
I'm sure it was a bit hyperbole that you took literally.
I dunno, they were very careful in their choice of words. But what they probably meant was "I spend some of time outside of work, family, sleeping, socialising, etc on my YouTube channel, so realistically about 20 hours a week max, but I want to exaggerate grossly to make my point."

Regardless, 99.9% of people who think filming themselves playing video games is a sustainable way to make a living need a reality check.
 
I dunno, they were very careful in their choice of words. But what they probably meant was "I spend some of time outside of work, family, sleeping, socialising, etc on my YouTube channel, so realistically about 20 hours a week max, but I want to exaggerate grossly to make my point."

Regardless, 99.9% of people who think filming themselves playing video games is a sustainable way to make a living need a reality check.

Well stay ignorant, I suppose
 
Well stay ignorant, I suppose
I don't see the ignorant part. If you have a fulltime job with Youtube next to it, you are only leaving a certain amount of hours per week. Even if you work all weekend and evenings, that's 40 hours at the extreme max, so equal to another fulltime job. That you might perceive it as more effort is possible, but it can't take more time, simply because there is none.

And that a lot of people on Youtube that are creatively bankrupt and only record Let's Plays and such probably don't have a sustainable income that way is the simple truth. Audiences come and go, advertising money isn't guaranteed, there are copyright conflicts, etc, etc.
 

NinjaBoiX

Member
Well stay ignorant, I suppose
What?

Baseless, petulant retort.
I don't see the ignorant part. If you have a fulltime job with Youtube next to it, you are only leaving a certain amount of hours per week. Even if you work all weekend and evenings, that's 40 hours at the extreme max, so equal to another fulltime job. That you might perceive it as more effort is possible, but it can't take more time, simply because there is none.
Pretty much.

And even if you did spend all of your free time playing on your YouTube channel and make it work for 40 hours a week, I dare say you'd be sleep deprived and probably not living a very healthy life.

Basically, the poster in question was talking shite, simple as that.
 

Laughing Banana

Weeping Pickle
I'm not claiming he doesn't put a lot of effort into his YouTube channel, but 10x the effort of his full time job? Come on mane...

The same amount of effort, possibly twice is probably a more reaslistic estimate, unless he only works 15 a week in his day job and basically doesn't sleep whatsoever.

What does it matter whether they spend a lot of time or not, really? Wouldn't you jump into an opportunity if there's a job where you can do less things for more money?

Man, the amount of pettiness and outright jealousy some of you has towards YouTubers are unbelievable.
 

Feint331

Member
why do youtubers think they are entitled to any money from youtube/google at all?

google monetising youtube views is an incentive to encourage people to create more content. It's not a employment contract. hell, you would have half an argument if you are working under some kind of google/youtube brand, like uber for example but that's not the case.

If you think you're not being "paid" for your "work" then stop "working" for them.
 
I dunno this kinda feels like YouTube shooting themselves in the foot here. I wouldn't be surprised to see a lot more e-celebs shifting their focus to Twitch (it's already started) considering how much more monetizable it is.

Also lol at all the salt in this thread
 

Orca

Member
why do youtubers think they are entitled to any money from youtube/google at all?

google monetising youtube views is an incentive to encourage people to create more content. It's not a employment contract. hell, you would have half an argument if you are working under some kind of google/youtube brand, like uber for example but that's not the case.

If you think you're not being "paid" for your "work" then stop "working" for them.

They're entitled to money because Google monetized YouTube views and they get views for YouTube.... I mean you have the explanation RIGHT THERE you just don't 'get' it.

They create content. It gets views. They get money. I'm not sure how much more simple you need it to be. Is there some kind of remedial 'welcome to the internet age' class people can take?
 

meanspartan

Member
This is not a CoD WWII problem imo, it's a Youtube problem. They don't want to regulate and take responsibility for the content they host, but they still want to attract easy advetising dollars, so the pass the burden on to content creators on their platform.

Youtubers should not lament that CoD is a WWII game or that they are considered high risk content as game streamers. They should protest to Youtube for being a garbage company run by Google, a hypocritical shitheel of a corporation.

On the flipside, Youtube is under no obligation to ensure youtubers can maintain a career on there. Sure it might be good business to do so since it benefits their site to have good content, but content creators are not their employees.
 

meanspartan

Member
Youtube launching something that fixes a problem? Lmao, best joke of the year so far.

Again, its possibly shitty business, but if Google decided they dont care enough to fix the problem, then its not like they have to.

Its high time for a competitor to emerge.
 

Feint331

Member
They're entitled to money because Google monetized YouTube views and they get views for YouTube.... I mean you have the explanation RIGHT THERE you just don't 'get' it.

you are confusing a hand out with a wage. youtubers are not entitled in any way to fair compensation. welcome to the sharing economy son.
 

meanspartan

Member
why do youtubers think they are entitled to any money from youtube/google at all?

google monetising youtube views is an incentive to encourage people to create more content. It's not a employment contract. hell, you would have half an argument if you are working under some kind of google/youtube brand, like uber for example but that's not the case.

If you think you're not being "paid" for your "work" then stop "working" for them.

A good example of "you're not wrong, you're just a dick".

Lol.

Patreon may just be a better option going forward. Sure that will kill some of the more disposable channels, but so be it.
 
why do youtubers think they are entitled to any money from youtube/google at all?

google monetising youtube views is an incentive to encourage people to create more content. It's not a employment contract. hell, you would have half an argument if you are working under some kind of google/youtube brand, like uber for example but that's not the case.

If you think you're not being "paid" for your "work" then stop "working" for them.

Some of you guys sound ignorant as fuck, it's not FREE MONEY. Just because you have no idea about YT content creation and it's not work to you doesn't mean that is anything close to the truth.

People acting like money made from Youtube is welfare or some shit lol.
 

meanspartan

Member
Some seriously jealous peeps in here.

I feel bad for the people who will get affected by this, Hope Neebs Gaming will be OK.

"you can not monetize this video because reasons"

"we will put ads on it anyway and we will reap 100%"

Im really not jealous, and I am sad for these peeps, some of whom Im a fan of. But at the same time, Google doesnt owe them shit.
 

meanspartan

Member
Some of you guys sound ignorant as fuck, it's not FREE MONEY. Just because you have no idea about YT content creation and it's not work to you doesn't mean that is anything close to the truth.

People acting like money made from Youtube is welfare or some shit lol.

Not welfare, no. They earn what they earn, but, Youtube doesnt have to let them use their site, let alone make money off it.

Again, Im not arguing whether it is good or bad business, Im just noticing some people on here talking about Youtube as if its a public utility.
 

pompidu

Member
I will just say, working a full time job at creating content and hoping that YouTube will pay out for said content seems dumb as hell. Sure, many folks can make a living off of it, but YouTube can give you 0$ when it feels like it.
 

meanspartan

Member
As in making millions of dollars for playing video games is ridiculous, yes.

No more ridiculous than athletes or musicians or other entertainers. If the market wants it, its not ridiculous.

In fact, the people mad at athletes for making millions are a good parralel here. Lets say Lebron earned 70k a year. Decent upper middle class living in most cities, but nothing compared to his earnings now.

That extra money he didnt get paid wouldnt fund schools or something, itd go to the Cavs owner, even though Lebron filled the seats.

Similarly, if YouTube ads only benefit Google and not content makers, then money is still being made based on those videos, just not by those who make them.
 

Lothars

Member
Not welfare, no. They earn what they earn, but, Youtube doesnt have to let them use their site, let alone make money off it.

Again, Im not arguing whether it is good or bad business, Im just noticing some people on here talking about Youtube as if its a public utility.
Youtube doesn't have to let them use their site but Youtube is nothing without the content creators. So it only benefits them to allow this by them screwing over the creators like they are. It is wrong of them to do.
 
And those same advertisers will buy commercial airtime in the middle of the news hour on TV while the news is showing graphic depections of violence around the world.

Fucking ludicrous.
 

meanspartan

Member
Youtube doesn't have to let them use their site but Youtube is nothing without the content creators. So it only benefits them to allow this by them screwing over the creators like they are. It is wrong of them to do.

Business wise, perhaps. But it could also be it went down like this-

"Crap! How much are we losing from not monetizing these videos?

X.

And how much would it cost to curate better?

X + 1

Lol ok just ditch the monetization then"


That is simplifying obviously, but prob not too far off.


Youtube needs to find a way to moderate this. From what I understand are advertisters afraid to be connected with the nazi, alt right stuff etc. but youtube's approach seems to be just to demonetize anything that might even have the slightest hind of offensiveness.

Maybe, at least for now, its cheaper for them to just demonetize then to bother curating.

For us, this is entire careers at risk. For them, its crumbs.

Here's a pretty damn good video by CGPGrey on how the Youtube advertising system works. What many don't realize is that Youtube is massive, and even within the realm of those who monetize their videos it would be impossible for any firm to manually select how adverts are doled out.

Yep, if true this is why its cheaper to just not bother. Its not just x+1, its x+a billion.
 

NinjaBoiX

Member
Man, the amount of pettiness and outright jealousy some of you has towards YouTubers are unbelievable.
It's not petty jealousy, it's simple objectivity.

They had a pretty cushy life for a while getting paid to sit around in their pants playing games, now it's not so cushy.

Life's a bitch, get over it.
 

FyreWulff

Member
Just another example of corporate overreach on the internet. This is really not much different to what the end of Net Neutrality would deliver. Activision get to control every aspect of what people say about their product.

In short, silencing critics outside of the official reviewer sphere.

in the end, Youtube just became another Major Network, where the advertisers have editorial on content.
 

TagZ

Member
It's not petty jealousy, it's simple objectivity.

They had a pretty cushy life for a while getting paid to sit around in their pants playing games, now it's not so cushy.

Life's a bitch, get over it.

You prove over and over again that you know absolutely nothing about this subject or what goes on behind scenes. Sounds like someone shat on your dreams. Good luck with your future endeavours...
 

Kart94

Banned
I feel bad for them, but It was pretty ridiculous that others can make millions and millions of dollars just by screaming at games loudly.
 

Coffinhal

Member
In some jobs, you often have to do things you aren't paid to do. So go make that video without advertisements, or don't. I know exactly what it's like. Maybe find alternative income streams.

That's not legal. If you're being exploited by your employer and you don't do anything about it, you should consider to find an alternative (if you can't legally fight for your rights). That's a really bad comparison.

Anyway I understand what you say : given how YouTube works, you need to first get an audience to make money (whether it's through ads, donations or being paid by a media), and that'll take time to get started. It's the very process of entrepeneurship - so really not link with someone that works under a contract.

YouTube is driven by a financial framework. Since they have some kind of monopoly (given their huge audience), they can do that kind of bullshit as long as the incomes come through. It doesn't hurt them in the short term so they don't really care, the biggest youtubers are the ones they care about since they provide lots of money.

It really is a problem because there is a lot of content creation from little channels or middle channels that can't survive, or at a bad cost for the owner (too many hours etc). There should be public policies that would help content creators to have their work financed by YouTube. It's not just about money, it's about the new generation's culture and entertainment. There is a right to intervene for the State, in the name of the people, in that kind of case. Especially since Google doesn't pay all the taxes they should pay (hey Europe!) and they already do that kind of money transfer (in France to help new media projects).

Also promoting alternatives to this monopoly is important. Vimeo did a great job over the years but it's not enough yet.

The level of ignorance and contempt in this thread is baffling : "YouTube owes you zero dollar, don't make a full job out of it!" "you're just paid for jerking off in your sofa!". This is a debate about the future of how we produce culture and entertainement, knowledge and education. Please take it seriously.
 

NinjaBoiX

Member
I just don't understand why it's such a scandal, it's not like YouTube employed them directly then just slashed their wages in half out of the blue. They made a lot of money for a while and now they won't make so much, I don't see why it's such a big deal. That's business man, adapt.

As a comparison I'd liken it to having a little sideline business that was doing really well for a while then for whatever reason circumstances conspired to mean that wasn't really the case anymore, it's not some grand conspiracy to undermine your endeavours.

The overall point I'm making is it isn't some gross injustice, it's just some bad luck.
You prove over and over again that you know absolutely nothing about this subject or what goes on behind scenes. Sounds like someone shat on your dreams. Good luck with your future endeavours...
lol, I'm just very pragmatic about these things, it's just stuff that happens man, roll with the punches innit.

It's not like someone just stabbed their dog or something.
 

ReBirFh

Member
From what I understand Youtube gives you a share of what they earn from the ads they put in your videos.

If Youtube have to demonetize your videos, both Youtube and you earns nothing.

I'm sure Youtube (Google) isn't happy with the fact that they are earning a lot less money from ads because the advertisers decided they don't want to be associated with any video, only with the ones that talk about subjects related to their brand or ones that won't hurt their brand's image.

But Youtube had to adapt or lose the advertises.

So why the content creators that are given a platform for free and aren't in any obligation to create content, shouldn't have to adapt if their videos aren't giving Youtube any money?

Did I miss anything?
 

NinjaBoiX

Member
Also, in terms of what goes on behind the scenes I admit that I don't have a great deal of understanding about it but I can't imagine it's anything like the amount of work that goes into something like a Joe Robinet Bushcraft video or whatever, where there is a lot more involved with the actual filming of it and the editing work probably takes ages to get right, it's a static camera filming your face as you play a game. Sure, there'd be some rudimentary editing involved somewhere and some basic office work entailed but I dare say LPers have it a lot easier than some other YouTube channels out there.
 

Coffinhal

Member
I just don't understand why it's such a scandal, it's not like YouTube employed them directly then just slashed their wages in half out of the blue. They made a lot of money for a while and now they won't make so much, I don't see why it's such a big deal. That's business man, adapt.

As a comparison I'd liken it to having a little sideline business that was doing really well for a while then for whatever reason circumstances conspired to mean that wasn't really the case anymore, it's not some grand conspiracy to undermine your endeavours.

The overall point I'm making is it isn't some gross injustice, it's just some bad luck.

lol, I'm just very pragmatic about these things, it's just stuff that happens man, roll with the punches innit.

It's not like someone just stabbed their dog or something.

Is it some bad trolling or just someone being naive with little ability to reflect on a particular matter ? ("that's life, adapt" or the weakest argument you could use)

I've never understood making money off of youtube?

how does it work?

https://www.youtube.com/results?search_query=how+do+you+make+money+on+youtube
 

NinjaBoiX

Member
Is it some bad trolling or just someone being naive with little ability to reflect on a particular matter ? ("that's life, adapt" or the weakest argument you could use)
I don't get what the agreeable response is here, am I to be outraged and worry for their future? If you've put some many of your eggs into a YouTube channel shaped basket that you're screwed if it fails then you probably need to start making more sensible life choices.
 

Halabane

Member
This is not a CoD WWII problem imo, it's a Youtube problem. They don't want to regulate and take responsibility for the content they host, but they still want to attract easy advetising dollars, so the pass the burden on to content creators on their platform.

Youtubers should not lament that CoD is a WWII game or that they are considered high risk content as game streamers. They should protest to Youtube for being a garbage company run by Google, a hypocritical shitheel of a corporation.

The advertisers said they don't want to be associated with this crap. Don't blame youtube. Youtube is also taking a hit on this. Turns out that many of the advertisers don't want to sponsor video game carnage. Just like they didn't buy ads in the video game mags that all went bankrupt. Its not a burden on the content providers, it's the fact they have content THAT IS NOT WHAT ADVERTISERS WANT TO PAY FOR. Its their choice.
Youtube does not have to sponsor a losing business practice. The gravy train seems to have ended. Sorry. Go try the next great thing...whatever that is. Go be a salesperson for amazon over at twitch.
 
They're entitled to money because Google monetized YouTube views and they get views for YouTube.... I mean you have the explanation RIGHT THERE you just don't 'get' it.

They create content. It gets views. They get money. I'm not sure how much more simple you need it to be. Is there some kind of remedial 'welcome to the internet age' class people can take?
No, they are not even entitled to it because they make content. That is an incentive. Just like you are not entitled to a cut from Facebooks ad income, just because you do a status update there. Just like you don't deserve a cut from the ad income from NeoGAF, but the users are the ones creating all the content.

Just because you upload content to the internet that gets views, doesn't mean you automatically deserve money for it. The same as when I open a shop and don't expect everyone walking by to come in and buy something.

And those same advertisers will buy commercial airtime in the middle of the news hour on TV while the news is showing graphic depections of violence around the world.

Fucking ludicrous.
Different situations. A tv network has rules in place. You might notice them now showing nudity for example, or cursing. And most of the direct violence is either with a warning in front of it, blurred or just not shown. TV is also more controlled, so when you buy ad space, you know where it comes. The brands make a decision to advertise on a news network, they know the context in which their ad is shown. On Youtube you don't, it can be before any content and the advertiser is totally unaware of it.
 
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