While Kylie Jenner may have admitted on her new reality show The Life of Kylie that life in the spotlight makes her feel insane, shes also clearly using it to her own professional advantage, founding an extremely lucrative cosmetics empire despite being only 19-years-old. And as
Womens Wear Daily reported on Wednesday, it seems Kylie Cosmetics isnt just profitable, its pace-setting, blowing past other competitive beauty brands in the industry to rake in $420 million over the course of the last 18 months alone.
To give that astronomical figure just a little more context, according to WWD, comparable brands managed by major cosmetic companies like the Estée Lauder owned Tom Ford is said to have reached revenues of $500 million after a decade, and its considered to be one of the makeup conglomerates most successful brands. Likewise, Bobbi Brown, a brand with household name recognition thats also owned by Lauder, took 25 years before hitting the one billion dollar milestone in just 2016. And even LOréals Lancôme took 80 years to make that amount by 2015.
Kris Jenner shared these astronomical figures with WWD during an exclusive interview, providing the publication with documentation and explaining that since there was a three-month lag between the first drop in November 2015 and the second in February 2016 they technically dont count that time in between as there was no product to sell while they developed their production partnership with Seed Beauty.
Since the first official drop of products with Seed in February 2016, however, the brand has gone from creating a limited test run of only 15,000 units, to 500,000 units of all six shades three months later, to a staggering 300,000 units of each individual product.
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