What if the marketing was right, but "game journalists"/twitch-streamers etc. did a poor job of representing a game?
Like I said before, look at how those people even compared it to OW while its not. Its like saying SWAT 4 is just Serious Sam.
Sure but the buck has to stop somewhere. At what point do the developers have to take responsibility for making a game that doesn't stand on its own to the eyes of the public? Surely they must have they anticipated being compared to Overwatch and considered taking more active steps in their messaging to address common misconceptions with the game's design.