Released along with GS's announcement of the MP map is the marketing campaign Capcom is launching with this game. Looks like it's gonna be huge and they chose a decent movie to get the word out (decent as in...lots of people know about it..not necessarily good movie).
http://www.gamespot.com/xbox360/adventure/lostplanet/news.html?sid=6161442
In an industry first, Capcom is providing an added incentive to preorder the game with participating retailers.
Beginning on "White Friday," gamers that preorder either the standard or limited Collector's Edition at participating retailers will receive a special token card. Each of these cards includes a unique code that will allow them to download a separate, special version of the multiplayer demo, which contains an additional "Dilapidation" map, giving them the jump on two of the eight multiplayer environments that will be available in the final game. Never before have players been able to access an exclusive map for a demo on Xbox Live through a retail driven pre-order campaign.
The CG trailer will be presented on the grand scale that only a theater environment can offer, transporting players to another world where harsh, frigid terrains come across through vivid imagery and immersive sound.
The theater campaign will begin on November 17 and will continue through the end of the month in conjunction with "PG-13" and "R" rated movies including the big budget "CASINO ROYALE" Bond film. Approximately 10 million consumer impressions are expected with the trailer's run on more than half of all screens in the country, including United Artists, Regal Cinemas, Cinemark, AMC, Edwards and more.