Yet Microsoft decided not to make an effort to educate their potential customers. Instead they just reversed all their policies in a couple of weeks.
Don't you find it the least bit strange that even Microsoft didn't trust the selling points to be strong enough, that they should have given it another week or two and really explain, why this system was so great for the consumers?
My guess is that they were trying to screw consumers, but they realized that we generally don't like to be screwed.
Well, even considering the things that you could do which you couldn't do now, most aren't as interested in digital software compared to physical software. I think that even if it was all explain perfectly, it probably would have still been unpopular in the end. For every one of me, there would probably be five people who would rather have physical games remain as they are, so it made sense to reverse course after seeing the feedback.