Everything we do with someone else's IP
That comment was more about what I said about SOPA and PIPA, but yes, I realize that monetisation off of videos of a product is a tricky subject. I think in that sense it comes down to the companies wanting to profit from the views of said youtube personality, when it was the personality that drew the viewers there to begin with. But we are still in a time when regulations are very crude and they aren't designed to take more delicate situations into matter. For example, the regulations are deeming the youtube personalities' content as being non-existent, when they also have their own stake in personal content in the video. In that sense, there could be a division of royalties made for whenever copyrighted content is used, that way both parties can receive royalties.
I'm not sure if it will ever get to that point, though.