I care when they’re asking us to shell out $1400. At that price point, it should blow away the competition and make a concerted at solving OLED’s biggest weakness after burn-in. This is the same brightness as the 4 year old Alienware I bought in 2022 for $1000 and is 34" instead of 32". Albeit, it’s only 3440x1440, not 4K but it’s also ultrawide.