The MMC booth will also feature a collaboration with Monster Hunter on the theme of adventurous spirit. The collaboration was made because of the similarities between Monster Hunter, in which visitors and their friends will go on adventures to face monsters in the magnificent nature, and the Mitsubishi Motors booth, which features exciting adventures. The most famous monsters from the Monster Hunter series appear in the Ride Theatre, where visitors can experience driving a concept car with seats that move in tandem with video images. In addition, by holding a smartphone over the display vehicle, the monster will appear on the smartphone using AR technology, and visitors can take photos of the monster and the Mitsubishi Motors display vehicle. A campaign combining photography and SNS will also be carried out. For more details, see the announcement from Mitsubishi Motors.
