The video (courtesy of our tipster @T_Zuck) was distributed to the entrants of a film contest centered on the game, and not only it includes the guidelines to handle the Driveclub brand, but also something a lot more interesting: a brief but lovely explanation of some of the visual effects used to make the game look more real.
http://www.dualshockers.com/2014/01/21/driveclubs-video-explains-the-secrets-of-the-ps4-exclusives-spectacular-visual-effects-and-more/
It's up on youtube nowIs there a direct link to the video anywhere? I'm on my phone and it's not showing up on that page.
Lots more in the video. First GIF wins my adoration for the next hour.
EDIT: 1st place
EDIT: Consolation prize
EDIT:
B-Roll footage is out!
http://www.dualshockers.com/2014/01/22/more-fantastic-driveclub-1080p-footage-emerges-shows-beautiful-visuals-and-lots-of-racing/
Loads of (previously seen and unseen) assets available at http://mofilm.com/competitions/brand/India-2013/PlayStation-DriveClub
Gamescom HQ trailer: http://mofilm-assets.s3.amazonaws.com/Drive%20Assets/DC_GAMESCOM_GM_101_RP.mov