I'm pretty torn about the "no cinemas" thing he talks about.
I agree with what he says, that they are usually meaningless on the game mechanics level and that they break the pace.
But I do belive that it's so not because of some different brain level that the player uses, but mostly because the cutscenes in games are 99% completly and utterly shit. Bad writing, bad camera, bad editing, bad, bad, bad.
Of course no one wants to sit through 2-10 minutes of amateur level cinematography every 30 minutes or so and that they break the pace.
It all comes down to emotions and not parts of the brains. Creating games is about creating emotions in the player, everything else is just a set of tools.
So make the damn cutscenes match this and don't take the easy road "cutscenes are BAD! throw them out!".
edit/
Additionally, take the RE4 cutscenes - I never let that controller off during them
