yup upside down singing was funny lol. Also i think gaf got hyped about it ... i randomly ran into the ad on ign and i thought oh cool ad. Then i came on gaf and saw all the speculation about new gameplay etc ... i can see why if you were waiting on it expecting gameplay etc or something really new you could be dissapointed .... going in without any expectations ... worked for me
-
Hey, guest user. Hope you're enjoying NeoGAF! Have you considered registering for an account? Come join us and add your take to the daily discourse.
New PS4 Commercial During Monday Night Football (ESPN)
- Thread starter Deadly Cyclone
- Start date
yup upside down singing was funny lol. Also i think gaf got hyped about it ... i randomly ran into the ad on ign and i thought oh cool ad. Then i came on gaf and saw all the speculation about new gameplay etc ... i can see why if you were waiting on it expecting gameplay etc or something really new you could be dissapointed .... going in without any expectations ... worked for me
SomeOneInaHat
Member
It was a well done advertisement that demonstrates the fun to be had with friends.
The people who just want gameplay were already sold on the product in the first place. Adding a human element helps demonstrate the emotions that are to be had when you jump into the fray with a couple of buddies. A sizzle reel is what they show inside game stores on repeat as people are waiting to pick up their console.
The people who just want gameplay were already sold on the product in the first place. Adding a human element helps demonstrate the emotions that are to be had when you jump into the fray with a couple of buddies. A sizzle reel is what they show inside game stores on repeat as people are waiting to pick up their console.
Petrae
Member
The problem I have is that we're a month out. Stuff like this to "get people talking" would've been better earlier. At this point, getting people talking about a product without knowing what it is or does with only 4 weeks left is puzzling.
Not that this may matter if non-preorder launch quantities are limited and many consumers won't be able to buy until next year.
I think most people who watch Monday Night Football know what a PlayStation is. Taking the casual/lighthearted approach for an arguably knowledgeable audience just seems wasteful to me. Gameplay montages, images of the console, and a price point to go with the availability date would've made more sense to me... but that's my $.02 and certainly not the "best" decision.
Sword Of Doom
Member
Xbox doesn't have a DVR does it?
Petrae
Member
For starters, I'm still waiting to be sold on the PS4, so gameplay footage and seeing what the console can really do could be a boost for my interest. Instead, I see an ad like this and wonder why I should give a damn when it's all singing and apparently playing with friends.
It's fair to state that the spot isn't necessarily directed at me, but I can honestly say that seeing the ad actually made me LESS interested in a PS4 than I was before the spot aired.
Pristine_Condition
Member
I liked the coins flying up from the center console of the car. Nice touch.
Really good art direction in that ad.
malboroking
Banned
Lou Reed is awesome to whoever called a hippie song. Song brings back terrible memories for me though. It's in the Trainspotting soundtrack, which is a film I watched when getting off H =(
Good commercial though =P
Good commercial though =P
pharmboy044
Member
Aren't Sony always made fun of because they do too many montages? And now they move from them and do more of a unique commercial and people don't like it. Eh.
DigitalDevilSummoner
zero cognitive reasoning abilities
For Michael.
Well,I liked it.
hey_it's_that_dog
benevolent sexism
I'd consider myself owned if it wasn't for the fact that the overwhelming consensus is that the game is a masterpiece.
Nonetheless, there is no shortage of scrubs who couldn't wrap their tiny brains around the controls for some reason.
yup just noticed in the gif.
Cornbread78
Member
shinra-bansho
Member
I imagine the November launch is geared more towards the enthusiast who has essentially already decided to buy the system months out. These ads building interest are probably aimed at building awareness leading into the shopping season post launch through December.
I don't really see any issue with the thought process behind it, but I think part of the whole, "this doesn't get my hyped" thing is more that it's just not that good an ad conceptually/copywriting/scene composition etc. cf some of those ads I talked about above.
Out of curiosity would you, for instance, take the same issue with the classic Double Life ad in this ad's place? (In the hypothetical that it was a brand new ad).
Nightfallfilms
Neo Member
That commercial was horrible
the Taco Bell one that they show like 100 times a day is much better.
the Taco Bell one that they show like 100 times a day is much better.pharmboy044
Member
We'll me too. I thought it was pretty funny. Hopefully this is first of many commercials to come.
Khalifa Jayy
Banned
Nice haha. Too underrated of a post.
Anticitizen One
Banned
I liked the ad. Very classy musical choice and I liked the scope. A+ #gamechanger
professor_t
Member
A lot of you guys are saying the social aspect, but how will the PS4 do a better job of delivering that than the Xbox? I may need to watch it again, but the ad didn't answer that question, and it probably should (remember, the Xbox brand is taking a beating on internet forums, but it's the dominant console in the U.S. right now).
Anticitizen One
Banned
oh wow I actually saw trainspotting last year for the first time and dont even remember that song from the movie
http://www.youtube.com/watch?v=L9plUYklbUY
You wanna know what's funny? The only real reasons people ever gave in regards to XBL being better than PSN for social-networking is because it had party-chat. That's literally it. It's a complete wash now.
It doesn't have to tell you that. All it has to do is pique interest. If it makes you wonder what that commercial was about, or inform/remind you that the console is coming out.
SomeOneInaHat
Member
That's the thing! You got it! Now that you (Not "you") know of this commercial's tagline " Greatness Awaits", the phrase lingers and encourages the viewers to wonder about what they've just witnessed.
The commercial was indeed aimed at a different demographic, but the message is still left behind. All it takes is one bit of information, even disgust, to drive a viewer or the friend of a viewer to a singular purchasing decision.
No, don't you understand! It's the better network! It's got the party chat like you said, but it's also got the...
...the uh...
...well, it's certainly always been better at...
Anticitizen One
Banned
No Joke. Double Life is up there with "Here's to the crazy ones" http://www.youtube.com/watch?v=8rwsuXHA7RA
mugoldeneagle03
Member
It's no crying baby....but....that was pretty good. Night & day difference between marketing this gen and last. Good to see Sony coming out strong from the start, hope they keep it up.
Is that a good thing or a bad thing?
CaptainGyro
Banned
Totally disagree with the naysayers. The vagueness/weirdness of the commercial kept the attention and curiosity of the viewers, and I highly doubt that the general MNF audience is so clueless that most of them wouldn't even have an inkling as to what kind of product was just advertised.
Skiptastic
Member
Didn't do anything for me. Especially having come after a similar enough looking PS3 commercial with the same tagline. Doesn't distinguish why I should buy a PS4 and not just stick with a PS3.
Anticitizen One
Banned
Me too.
i'm pretty impressed with how iconic Driveclub has become already. Dat logo.
CaptainGyro
Banned
Most commercials don't distinguish why you should pick something over something else
Bitter about ONE small feature when there's so much more we are getting? Okay then.
HueyFreeman
Banned
Well that was awesome.
NullPointer
Member
Now time for the giant posters.
"Playstation 4. Beta tested a long time ago."
"Playstation 4. Beta tested a long time ago."
Ok that was cheesy as hell but it put a smile on my face.
yeah same I loved it and I was smiling.
prag16
Banned
That was awesome. Oh such a perfect day
Such enthusiasm. Were we watching the same ad?? It was horrendous. Absolutely pointless...
pharmboy044
Member
Elder Scrolls Online. It looks like Sony has a deal with Bethesda for this game.
Similar threads
- Poll