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New Sony Santa Monica logo unveiled

The new one looks all clean and boring. At the very least the old one had some flare and style to it. It was instantly recognizable.
 
Look at this man, not working on GOW4.
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They changed locations, logo, and cancelled a major project with layoffs. They pretty much rebooted the studio.
 
Old logo was one of the best. Why change it?

These kind of logos are always a bitch to print (b/w) or copy. Way to filigree lines.

The old logo was kind of shitty, and screamed '90s nu-metal band'.

Definitely a more modern design, and the soul of it will come in how the look of it changes to suit each game. Way better.

:lol, that's what i thought too.
 
The old logo was kind of shitty, and screamed '90s nu-metal band'.

Definitely a more modern design, and the soul of it will come in how the look of it changes to suit each game. Way better.
 
I actually prefer the new one. The old one was ok until you realized that, no, the background isn't some cool foreign symbol or language character, but actually just "Santa Monica" as written by someone that's drunk.
 
The old logo was kind of shitty, and screamed '90s nu-metal band'.

Definitely a more modern design, and the soul of it will come in how the look of it changes to suit each game. Way better.

Exactly. Sure we've all grown accustomed to it's grimdark shittyness, but it really doesn't work when you want to have a broad gaming portfolio.
 
Lools more modern.

Anyway, you better not be working on God of War 4, you swines.

If you are, I'll stamp my foot down on the floor really hard and tut at the same time.
 
the design fits better with the range of indie games they help produce and is certainly more stylish, but even with the neat colour switches based on the game style, it still lacks the old ones clear, singular identity. it could be any studio now.
 
I can't believe people are nostalgic for that 90s ass logo. While the new one is nothing special it's at least clean.

my thoughts exactly.

the new one definitely looks like it belongs on a 70s coffee mug but that's better than the Alice in Chains album cover it used to be
 
Lovely logo. Much more mature and professional then that teen angst logo they previously had.

Old messy logo would be right at home on some 14 y/o's school notebook next to all the other black metal band logo's they drew.

New logo looks damn fine.
 
the design fits better with the range of indie games they help produce and is certainly more stylish, but even with the neat colour switches based on the game style, it still lacks the old ones clear, singular identity. it could be any studio now.
That's my biggest problem with it. It feels like yet another take on the Vox media approach and lacks identity.

It's not offensive, but it feels incredibly generic.
 
I can't believe people say they preferred the old one.

I will use this thread as a reminder to myself of the vast ocean of aesthetic preference on GAF.
 
That's my biggest problem with it. It feels like yet another take on the Vox media approach and lacks identity.

It's not offensive, but it feels incredibly generic.

as an example, i think the sucker punch logo is a good marriage of clean, modern design and a distinct identity.

Sucker_Punch_Logo.png
 
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