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Nintendo’s Sad Struggle for Survival (The Atlantic)

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Is 40 million the number of people that downloaded the game or the number of people that actually bought it for $10? Because that's a huge difference.

40 million downloads is more of a PR get than anything because it both demonstrates an awareness of Nintendo and Mario on the mobile market and of its awareness as a whole to modern audiences.

Last I check, and it's mostly an estimate from Sensor Tower, sold downloads were at 2.1 million in less than a week. Which would roughly be around $15 million after platform fees. Which was SuperData's revised estimate that it would take Mario Run to make for the rest of December.
 
I've said this before, but I'm guessing that at least 95% of the people currently insisting that Nintendo will never, ever exit the hardware business would have said the same about Nintendo developing for mobile prior to March of last year.

We'll see how the next few years play out, of course, but if market conditions and their shareholders demand it strongly enough, it'll happen.
 
I've said this before, but I'm guessing that at least 95% of the people currently insisting that Nintendo will never, ever exit the hardware business would have said the same about Nintendo developing for mobile prior to March of last year.

We'll see how the next few years play out, of course, but if market conditions and their shareholders demand it strongly enough, it'll happen.

If Nintendo exits the hardware business soon, it will be solely (solely) to mobile, and it will be because they're tanking as a company and have fired 3/4 of their staff to stay solvent. Not the wet dreams many here want of playing their games on low end paywalled PCs masquerading as consoles.

If (when) Nintendo exits the hardware business long term, it will be around the same time that everyone else does the same. Since everyone is setting up for the service-only platform future already.
 
But that's not the way Nintendo makes money, despite shareholders wanting them to.

I don't think it's unrealistic for shareholders to want Nintendo to use mobile to both produce revenue and enhance awareness of their other products. It's not how Nintendo makes money because they haven't been on mobile before. It could definitely be how Nintendo makes money now.
 
I don't think it's unrealistic for shareholders to want Nintendo to use mobile to both produce revenue and enhance awareness of their other products. It's not how Nintendo makes money because they haven't been on mobile before. It could definitely be how Nintendo makes money now.

you expect too much from shareholders, they just want they gatcha nintedo games on mobile, they dont care for anything else
 
Nintendo's delve into mobile was the best thing that happened to them to counteract their embarrassing collapse in the home console sector and severe decline in the handheld sector. Unfortunately, they need to monetise better.
 
And how much do Nintendo get of that once Niantic and the Pokemon Company get their share?

Direct profit from Pokemon Go would be less than 150 million if the app grossed more than $1 billion total. The much more profitable aspect of Pokemon Go for Nintendo was the increase in brand awareness. Pokemon merch and retail games were very much up YoY after Pokemon Go released, it even helped moved Omega Ruby and Sapphire to sell over a million copies for the year, and those games were released in 2014.
 
Ian has a pretty good take on the state of Nintendo. Their future is in conflict. Any choice they make in iOS or the console business is flawed and another decline.

Nintendo taking a half-step is missing the business model of smartphones.

This has been my question with Nintendo and iOS. Nintendo is a company that's entire philosophy is based on control, the platform, and premium pricing.

The premium pricing model for software is what makes Nintendo a very wealthy company. I don't know how they can adapt to a market selling these free to start games while trying to still sell $50 Mario games.

Mario will be diminished from a pricing standpoint and the pricing measure taken by the iOS release is a half-step designed to resemble the norms of mobile without completely tanking their traditional software business. It's almost an impossible strategy to maneuver through.
 
There are probably a lot of businesses that would like to "fail" like Nintendo does. Single SKU 3DS games at the top of the NPD sales list, their 6 year old handheld console sold out everywhere, their experimental toe-in-the water mobile ventures downloaded millions of times, millions of revenue from amiibo's, and stand-in-line high demand for their retro NES product.

I don't like their ultra-conservative low supply-high demand hardware sales model, but that's some serious disconnection from reality to suggest they're on a trajectory towards failure or market irrelevance.

Anecdotally, all of my kids are actively playing Pokemon Sun/Moon on their own 2DS/3DS, and so are many of their friends from elementary school to middle school. Their parents already know what a Switch is because their kids are already talking about it. And they're talking about it for different reasons.
 
I'm all for different opinions, especially in game journalism. I tend to like when sites are opposed to the tendancy and give nice papers explaning why they tend to think that way.

But this, sir, is a piece of shit.
 
I've said this before, but I'm guessing that at least 95% of the people currently insisting that Nintendo will never, ever exit the hardware business would have said the same about Nintendo developing for mobile prior to March of last year.

We'll see how the next few years play out, of course, but if market conditions and their shareholders demand it strongly enough, it'll happen.
People saying Nintendo wouldn't get into mobile were ignoring the writing on the wall and the nature of the market.
People saying Nintendo won't get out of the console market is not the same. Nintendo as we know it is a platform holder and console manufacturer. The day they get out of consoles/handhelds is the day they stop being Nintendo as we know it. A company like Nintendo cannot continue to operate like it does without being a platform holder and console manufacturer. If they abandon the console market as a hardware manufacturer, expect a massive downsizing of their software development teams, localization teams, and business side as well.
 
Nintendough has a bank vault of cheddar.

They be fine.

All I know is that I played DK Tropical Freeze, Bayonetta 2, Mario KART, Mario 3D World, SSB...

Things can't be that bad?
 
I think people are mistaking Nintendo no longer existing with Nintendo losing relevancy and never returning to its former glory/place in popular culture/business success.
 
Noone gets it.... No Nintendo won't go out of business because they have the most iconic characters in gaming. They make money to survive off other aspects of the company. However has a hardware developer, they are fucking terrible and they really should quit. This is coming from a HUGE Nintendo fanboy. I've purchased their consoles because I adore their franchise games... And it sits there..

As a fan, I hope switch fails miserably and they lose a ton of money so they can finally get it through their thick skulls they are a third party developer and don't have the skill, or the obvious brain capacity to understand they suck at making consoles and noone wants their underpowered ancient POS hardware anymore with ignorant gimmicks.

This is why I play your games on PC Nintendo, so they don't look like dog shit. Get it through your head for once.

/Rant... Sorry... Tired of this every 4-5, years Nintendo releases shitty hardware.
 
It is more than possible to recognise Nintendo's flaws and weaknesses in the marketplace without ignoring their recent successes. It's a shame that this article didn't manage it.

Yeah, this is what the issue with the article is.

That's right that it's impossible to write an article without being biased, so that in itself isn't the issue. The thing is there's "bias" and then there's the article pretty much getting hung up on two subjective points to make its thesis (NES Classic proving Nintendo's dependence on nostalgia rather than new ideas + Mario Run being an act of desperation = Nintendo is losing the plot when it comes to mainstream mindshare) while ignoring about a dozen other points that would poke holes in it (active attempts to gain mainstream mindshare with Universal parks, Switch and Zelda getting a ton of attention, most of the buzz from NES Mini not actually being from Nintendo, downplaying Pokemon Go and ignoring S&M breaking series records).

It's completely possible to write an objective article that notes Nintendo's attempts to improve while also looking critically at where they've messed up or should do better. This article uses a lot of words but there's just not enough substance to it.
 
I don't think it's unrealistic for shareholders to want Nintendo to use mobile to both produce revenue and enhance awareness of their other products. It's not how Nintendo makes money because they haven't been on mobile before. It could definitely be how Nintendo makes money now.

Correct, I should've said "that's not how Nintendo wants to make money (so far)".
 
From what is Mario running in Super Mario Run? The answer is as obvious as it is tragic: from the smartphone itself.

Which would be the meaning of defeat Bowser and rescue Peach in this representation?
 
In the last 10 years:

Wii was the highest selling console of the generation.
Biggest game on a phone ever that created a media storm..
7 games that sold over 20 million copies
Biggest launch of a game on the App Store ever.
Amiibo's were so popular they were selling out everywhere.
NES Mini has sold hundreds of thousands and still in demand.
Was the mascot at the Olympic closing ceremony to begin Japan's turn in 4 years
Opening Nintendo themed areas at Universal Studio.
Over $10 billion in the bank and enough to run a $250 million loss each year for nearly 40 years.


So clearly as you can see, Nintendo is doomed.



I'm going to cynical GAF your post.



Wii was the highest selling console of the generation. Still more than 50 million units shy of the PS2
Biggest game on a phone ever that created a media storm.. And that game was dead in a month
7 games that sold over 20 million copies. None of which were on the Wii U
Biggest launch of a game on the App Store ever. It's $9.99 but without In-App purchases, does it even matter?
Amiibo's were so popular they were selling out everywhere. And they are all on clearance now, with retailers scrambling to get rid of them.
NES Mini has sold hundreds of thousands and still in demand. Only 200,000 in the US. Could have sold over a million units if they were just competent and released enough units to satisfy demand.
Was the mascot at the Olympic closing ceremony to begin Japan's turn in 4 years. Yeah because putting a guy in a PS4 costume would have looked weird.
Opening Nintendo themed areas at Universal Studio. I guess they need a theme to be in the shadows of JK Rowlings Potter World.
Over $10 billion in the bank and enough to run a $250 million loss each year for nearly 40 years. Nintendo RIP 1889-2056
 
Noone gets it.... No Nintendo won't go out of business because they have the most iconic characters in gaming. They make money to survive off other aspects of the company. However has a hardware developer, they are fucking terrible and they really should quit. This is coming from a HUGE Nintendo fanboy. I've purchased their consoles because I adore their franchise games... And it sits there..

As a fan, I hope switch fails miserably and they lose a ton of money so they can finally get it through their thick skulls they are a third party developer and don't have the skill, or the obvious brain capacity to understand they suck at making consoles and noone wants their underpowered ancient POS hardware anymore with ignorant gimmicks.

This is why I play your games on PC Nintendo, so they don't look like dog shit. Get it through your head for once.

/Rant... Sorry... Tired of this every 4-5, years Nintendo releases shitty hardware.

And I don't get tired of laughing, I'm afraid. It seems like we're cursed to perform this endless ritual.
 
you expect too much from shareholders, they just want they gatcha nintedo games on mobile, they dont care for anything else

I'm not saying that's not the case for the average shareholder, but there's definitely an argument for Nintendo trying to do both. Using mobile as just a way to lift their other products only works if their other products are viable and the Switch is a complete unknown right now. If that thing launches at 300, all the mobile intros in the world aren't going to make it a runaway success.
 
I've never heard any "non-gamer" in real life use the term endless runner.

Okay your anecdotal evidence does not mean that the term is not used by casuals or rather used by mainstream media to illustrate the type of game it is to the general public.

Here are some more links of the term being used in mainstream media.

https://www.washingtonpost.com/post...-dont-the-characters-in-my-apps-look-like-me/
http://time.com/4602086/super-mario-run-review/
http://www.newyorker.com/tech/elements/dont-stop-the-game-that-conquered-smartphones
https://en.wikipedia.org/wiki/Temple_Run


Also, it is such a weird/minor thing to harp on. In an article that has so many other assumptions that are worth discussing and analyzing.
 
The article spends a ton of time describing why Nintendo must stop looking at the past, then proceeds to criticize Mario Run for making fundamental changes to the formula.

The article also makes an incredibly dumb argument about how other runners have "something" that the player runs from, a curse, a UFO invasion, etc. seemingly criticizing Nintendo for not having that for Mario Run? How is it a bad thing?

Baffling article. Decent coverage of the history of the company and the NES Mini, but you can tell the author was trying really hard to be critical of Nintendo with Mario Run without really having anything concrete to criticize in the first place.
 
Noone gets it.... No Nintendo won't go out of business because they have the most iconic characters in gaming. They make money to survive off other aspects of the company. However has a hardware developer, they are fucking terrible and they really should quit. This is coming from a HUGE Nintendo fanboy. I've purchased their consoles because I adore their franchise games... And it sits there..

As a fan, I hope switch fails miserably and they lose a ton of money so they can finally get it through their thick skulls they are a third party developer and don't have the skill, or the obvious brain capacity to understand they suck at making consoles and noone wants their underpowered ancient POS hardware anymore with ignorant gimmicks.

This is why I play your games on PC Nintendo, so they don't look like dog shit. Get it through your head for once.

/Rant... Sorry... Tired of this every 4-5, years Nintendo releases shitty hardware.

Or Nintendo has evolved into a higher existence where TFLOPs and GDDR are left behind. Nintendo's biggest competitor is themselves and their past towering achievements.
 
https://www.theatlantic.com/technology/archive/2016/12/super-marios-sorrow/511187/

I'm a big Nintendo fan, but even I can admit, as a fan, that there choices baffle me sometimes--(weird DRM for Super Mario Run and undershipping the NES Classics like crazy are recent gaffes)

Uh, no. This is just more Nintendoomed crap. They have actually been doing well lately and diversifying and expanding the brand with mobile, Amiibos, Universal Studios, etc. There are certainly bumps along the way like the NES Classic supply debacle, but things will really come down to how well the Switch does. They seem to actually have third party support, but we've seen that at launch before and fade away. Still, the Switch's prebuzz seems to be much better than the Wii U's, Breath of the Wild and other games look great, and Nintendo is not doomed.
 
I definitely prefer the way Nintendo has monetized mario run, as I am a consumer and it appears better to me that I can make a one time purchase and have the whole game.

Nintendo is still new to the mobile space so I'm not surprised that they are trying out different monetization strategies to see what works best for them. I can see animal crossing going more of a timer-based buy stuff to reduce cooldowns or increase energy so you can do more stuff each day. Mostly because that model seems appropriate to an animal crossing game.

I also should probably say I don't think nintendo is in any trouble at all. In fact I'd say them opening up to the mobile space has increased potential growth opportunities for them.

Trouble? Oh, quite the contrary.

With the recognition of their franchises, the sky is the limit. I don't know why everyone laughs at the prospect of them leaving the console business all together, but when you read about the amount of money something like Pokemon GO makes in a day, you would have to imagine investors want more of it... Even if it's 10% as successful, you're still looking at tens of thousands of dollars a day. And if you have a loyal playerbase, that can last for years. How many traditional console games can boast success like that?
 
I'm going to cynical GAF your post.



Wii was the highest selling console of the generation. No, PS3 surpassed Wii in worldwide sales
Biggest game on a phone ever that created a media storm.. And that game was dead in a month
7 games that sold over 20 million copies. None of which were on the Wii U
Biggest launch of a game on the App Store ever. It's $9.99 but without In-App purchases, does it even matter?
Amiibo's were so popular they were selling out everywhere. And they are all on clearance now, with retailers scrambling to get rid of them.
NES Mini has sold hundreds of thousands and still in demand. Only 200,000 in the US. Could have sold over a million units if they were just competent and released enough units to satisfy demand.
Was the mascot at the Olympic closing ceremony to begin Japan's turn in 4 years. Yeah because putting a guy in a PS4 costume would have looked weird.
Opening Nintendo themed areas at Universal Studio. I guess they need a theme to be in the shadows of JK Rowlings Potter World.
Over $10 billion in the bank and enough to run a $250 million loss each year for nearly 40 years. Nintendo RIP 1889-2056

Off topic, where are you getting your numbers about PS3 outselling the Wii worldwide?

That's not verified anywhere? Are you talking about the 360?
 
Uh, no. This is just more Nintendoomed crap. They have actually been doing well lately and diversifying and expanding the brand with mobile, Amiibos, Universal Studios, etc. There are certainly bumps along the way like the NES Classic supply debacle, but things will really come down to how well the Switch does. They seem to actually have third party support, but we've seen that at launch before and fade away. Still, the Switch's prebuzz seems to be much better than the Wii U's, Breath of the Wild and other games look great, and Nintendo is not doomed.

... No, no it doesn't.

Clearly, they have proven that they're sitting on franchises that can flourish on the mobile market. They don't need the Switch to be successful at all.
 
Noone gets it.... No Nintendo won't go out of business because they have the most iconic characters in gaming. They make money to survive off other aspects of the company. However has a hardware developer, they are fucking terrible and they really should quit. This is coming from a HUGE Nintendo fanboy. I've purchased their consoles because I adore their franchise games... And it sits there..

As a fan, I hope switch fails miserably and they lose a ton of money so they can finally get it through their thick skulls they are a third party developer and don't have the skill, or the obvious brain capacity to understand they suck at making consoles and noone wants their underpowered ancient POS hardware anymore with ignorant gimmicks.

This is why I play your games on PC Nintendo, so they don't look like dog shit. Get it through your head for once.

/Rant... Sorry... Tired of this every 4-5, years Nintendo releases shitty hardware.
Nintendo's identity as a software developer/publisher and a console manufacturer are inextricably intertwined with one another. You can't axe one and keep the other, at least not as we know Nintendo today. If Nintendo gets out of the console business, it will be unable to sustain all of the development teams it has accumulated over time. It will be unable to fund development of games from other developers and publishers. It will be unable (or lack the incentive) to localize as many games as the company does now. The ramifications on the company would be significant, as well as the ramifications on their software output. If you are going to ask for this, you need to understand what you are actually asking for.
 
Okay your anecdotal evidence does not mean that the term is not used by casuals or rather used by mainstream media to illustrate the type of game it is to the general public.

Here are some more links of the term being used in mainstream media.

https://www.washingtonpost.com/post...-dont-the-characters-in-my-apps-look-like-me/
http://time.com/4602086/super-mario-run-review/
http://www.newyorker.com/tech/elements/dont-stop-the-game-that-conquered-smartphones
https://en.wikipedia.org/wiki/Temple_Run


It is such a weird/minor thing to harp on. In an article that has so many other assumptions that are worth discussing and analyzing.

No more weird than getting hung up on my post about people I know in real life, not articles/Wikipedia entries about video games.
 
I'm going to cynical GAF your post.



Wii was the highest selling console of the generation. No, PS3 surpassed Wii in worldwide sales
Biggest game on a phone ever that created a media storm.. And that game was dead in a month
7 games that sold over 20 million copies. None of which were on the Wii U
Biggest launch of a game on the App Store ever. It's $9.99 but without In-App purchases, does it even matter?
Amiibo's were so popular they were selling out everywhere. And they are all on clearance now, with retailers scrambling to get rid of them.
NES Mini has sold hundreds of thousands and still in demand. Only 200,000 in the US. Could have sold over a million units if they were just competent and released enough units to satisfy demand.
Was the mascot at the Olympic closing ceremony to begin Japan's turn in 4 years. Yeah because putting a guy in a PS4 costume would have looked weird.
Opening Nintendo themed areas at Universal Studio. I guess they need a theme to be in the shadows of JK Rowlings Potter World.
Over $10 billion in the bank and enough to run a $250 million loss each year for nearly 40 years. Nintendo RIP 1889-2056

I'm running into Poes Law here
 
I agree on the part of the NES classic, but his Mario Run analysis is felt embarrassing to read.

I really can't stand this type of writing style, feels like a Neogaf post made by someone who enjoys reading himself way too much.

Proustian madeleine ... 😂
 
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