Import unit? You are playing a risky game!
(How is NOE with stuff like this, anyway? I always hear horror stories about them.)
No, it's not an import unit. Here in Sweden we don't get any serial number on our receipts. Also, it's not NoE who handles the distribution in Sweden (or any of the other Nordic countries), it's Bergsala and they are terrible.
EDIT: Correction: Only Gamestop has serial numbers on the receipts. Any other store doesn't. I guess they might have it if I contact the store where I bought it, but it's a bigger hassle than it should be.
The point is that an actual account bypasses all of this nonsense. Well, if they don't screw it up, which they probably will.
Obviously, the most preferred way would be if they handled all of this like MS do on Xbox 360. You can download whatever to any console, but you'll need to be online if it wasn't the console you purchased the item on. If you want to bypass that, then you can transfer all licenses to your new console. It's fast and efficient.