Support NeoGAF

[Mpl90]

http://www.nintendo.co.jp/ir/en/stock/meeting/140627qa/index.html

Miyamoto:
In past E3 shows, the main method of communication was through the media that attended the show. However, recently we have also started to actively disclose information directly to consumers. A good example was the video we have just shown, which you can watch on our website at any time. Another example, “Treehouse Live,” is an online program featuring video game developers giving out information on the latest video games from our E3 booth. People enjoyed it through new game program channels on Twitch or YouTube. The “Nintendo Digital Event,” which we broadcast on the morning of the first day of E3, was viewed 4 to 5 million times, and the total views of our E3-related videos numbered in the tens of millions. This means that our messages reached a large number of people all over the world through the Internet, not only the people who attended E3 events.

"Bu-bu-bu no conference = you're not competing!!111!!!" me if old.

 

[RobFox64tm]

Wow, that's more than I was expecting.

 

[Vagabundo]

Nintendo nailed it.

Hopefully it translates into some long term sales.

 

[aparisi2274]

If Nintendo keeps up this level of quality with their E3 Digital Events and their Treehouse live segments, I'm fine with not having a press con.

 

[Javier]

Yeah, I'm fully expecting this format to stay for the long run. Nintendo truly nailed it this year.

 

[KooopaKid]

Best E3 in the last 3 years. Thanks Nintendo you made it interesting again.

 

[OnionPowder]

If it means less of this

Then I'm fine with no press conferences from Nintendo

 

[sense]

http://www.nintendo.co.jp/ir/en/stock/meeting/140627qa/index.html



"Bu-bu-bu no conference = you're not competing!!111!!!" me if old.

looks like the current install base watched the conference

 

[DragonSworne]

How does this compare to viewership of Sony's and Microsoft's conference or past Nintendo viewership? How much does this offset the lack of mainstream press exposure that MS and Sony received by having press conferences?

 

[James Scott]

Pretty good! I was expecting lower numbers going into e3 thanks to several reports of "Nintendo not having an e3 press conference". Glad I was wrong, their e3 presence was really fantastic this year. Hope next year's is just as good

 

[BlackJace]

"Preaching to the choir" huh

 

[DJIzana]

Wonder how much revenue they earned on those numbers of views. That certainly isn't a bad thing either.

 

[Nightengale]

How does this compare to viewership of Sony's and Microsoft's conference or past Nintendo viewership? How much this offset the lack of mainstream press exposure that MS and Sony received by having press conferences?

I don't know about viewership, but Nintendo has never lacked mainstream press coverage. If anything, they got more thanks to all the whining articles about 'Nintendo being out-of-touch' with the community.

Pretty good! I was expecting lower numbers going into e3 thanks to several reports of "Nintendo not having an e3 press conference". Glad I was wrong, their e3 presence was really fantastic this year. Hope next year's is just as good

It was long due coming. The earlier the illusion that a press conference is necessary get destroyed, the better.

 

[Malvingt2]

glad for Ninty.

 

[darkmagus]

I prefer their new format, the Treehouse live was awesome, we got a lot of gameplay info on the games, instead of 2 hours of CGI Cutscenes and Conceptual art.

 

[Brofield]

Wow. I figured it would do well, but I still find that an impressive number to work off of.

If they can get Robot Chicken to come around next year, I would be more than happy. That was easily my highlight of all E3.

Hell, even getting a bit more creative with the Directs (but not too much) would also be fun.

 

[foxuzamaki]

That is awesome.

 

[axisofweevils]

Wow. Impressive figures. Well deserved.

 

[Uncle Rupee]

This is good. It means Treehouse live will become a permanent fixture.

 

[DXB-KNIGHT]

The Future of E3 is here.

 

[Gotdatmoney]

Those are some solid numbers. Just a shame most of what they showed was all next year,

 

[watershed]

Good, now keep and improve on this general format.

 

[Penguin]

How does this compare to viewership of Sony's and Microsoft's conference or past Nintendo viewership? How much does this offset the lack of mainstream press exposure that MS and Sony received by having press conferences?

We've never gotten numbers before have we?

Usually everything is jumbled together, like GameTrailers would say 20 million people watched their e3 coverage all week or something like that.

 

[Makai]

Their new format was great. Press conference skits usually fall flat.

 

[Zornack]

Wish they'd release viewer numbers not viewed numbers.

 

[ohlawd]

Keep this shit up, Nintendo.

Something to look forward to after all major events are done at E3.

 

[Riki]

Can we now end the bullshit posts that say people are ignoring Nintendo at E3 because they didn't have a stage conference?

 

[BY2K]

How does this compare to viewership of Sony's and Microsoft's conference or past Nintendo viewership? How much does this offset the lack of mainstream press exposure that MS and Sony received by having press conferences?

What, you mean this?

 

[K' Dash]

I called it.

 

[majik13]

never underestimate Nintendo.

What, you mean this?

yup this is essetially what Nintendo is fighting against and avoiding relying on.

 

[Nintentoast]

What, you mean this?

The perfect response.

 

[ohlawd]

Can we now end the bullshit posts that say people are ignoring Nintendo at E3 because they didn't have a stage conference?

Nope.

I want them to end too but you know how it is on here.

 

[qizah]

Nintendo had no conference though so they lost automatically.

 

[phanphare]

there was also this which makes it even more interesting

It goes without saying that Nintendo has been trying to improve its profitability at the same time. For example, at E3 this year, we were able to obtain more page views on our website while considerably reducing our E3-related costs.

http://www.nintendo.co.jp/ir/en/stock/meeting/140627qa/03.html

 

[Brazil]

What, you mean this?

Fucking :lol

That's embarassing, LA Times. "The Nintendo Splatoon".

 

[StreetsAhead]

Heck, I think the total views of all the E3 videos on NoA's Youtube channel alone are over nine million. Shame some of the ones posted after the event was over didn't get too many.

Though I may have counted the Pac-Man and Palutena trailers when I counted theother day, come to think of it.

 

[artist]

How this any vindication? Do we know the views generated by MS & Sony?

 

[watershed]

there was also this which makes it even more interesting



http://www.nintendo.co.jp/ir/en/stock/meeting/140627qa/03.html

Nice. So it's actually more effective and much cheaper than traditional E3 promotion.

 

[Tenki]

After this year I want the same every year. A brief, funny digital event with little to no fillers, and then Treehouse Live all E3.

 

[Psycho_Mantis]

10 million including their E3 game trailers and other vids.....not bad.

 

[backlot]

After this year I want the same every year. A brief, funny digital event with little to no fillers, and then Treehouse Live all E3.

The daily streams were great. I hope this is a trend that catches on for future E3's.

 

[KingSnake]

It's great that they had a success with this, I would like to see this continued.

 

[Mpl90]

10 million including their E3 game trailers and other vids.....not bad.

Actually, the English version of the Q&A actually says "tens of millions", so...more than 10 millions

 

[Psycho_Mantis]

Actually, the English version of the Q&A actually says "tens of millions", so...more than 10 millions

Now that would make more sense

I mean I some games get 3-4 million views for their trailers and seeing Nintendo as a whole only get 10 million doesn't sound right.

 

[Vinc]

I hope at least one of the big three's press conferences stick around for the good aspects of it, but I'm no longer sad that Nintendo isn't doing the usual press conference. Seeing as the other two companies had large amounts of third party content in theirs, it only made sense for Nintendo to use the format they did. It was honestly amazing this year, much more impressive than last year, not just in terms of content but also in terms of presentation.

 

[ohlawd]

How this any vindication? Do we know the views generated by MS & Sony?

vindication for lacking a conference?

does it matter when they managed to cut costs and still reach out to people?

 

[Riki]

vindication for lacking a conference?

does it matter when they managed to cut costs and still reach out to people?

Reach more people, even.
Nintendo did everything right this year at E3.

 

[Mauricio_Magus]

Nintendo had an amazing E3, I hope they do the same next year.

 

[Shaanyboi]

I, for one, welcome our new Treehouse overlords....

 

[KHlover]

Completely deserved. The Digital Event was entertaining and I never want to see an E3 without Live@Treehouse again.

Live@Treehouse was game coverage in perfection.