http://www.nintendo.co.jp/ir/en/stock/meeting/140627qa/index.html
"Bu-bu-bu no conference = you're not competing!!111!!!" me if old.
Miyamoto:
In past E3 shows, the main method of communication was through the media that attended the show. However, recently we have also started to actively disclose information directly to consumers. A good example was the video we have just shown, which you can watch on our website at any time. Another example, Treehouse Live, is an online program featuring video game developers giving out information on the latest video games from our E3 booth. People enjoyed it through new game program channels on Twitch or YouTube. The Nintendo Digital Event, which we broadcast on the morning of the first day of E3, was viewed 4 to 5 million times, and the total views of our E3-related videos numbered in the tens of millions. This means that our messages reached a large number of people all over the world through the Internet, not only the people who attended E3 events.
"Bu-bu-bu no conference = you're not competing!!111!!!" me if old.