Okay, so I wanted to wait for more context, but since we're now getting google translated threads, we'll attempt to have a decent thread on one sentence.
Background:
1.) This quote is translated from Japanese by DualShocker's Japanese translator, but I also checked this article by a Japanese speaking mod. Edit 2: I checked this with two more people.
2.) There is no additional context to this quote in the non-account holding version of the article.
3.) stump tried registering for an account, but he couldn't get an e-mail verification reply in order for us to get more context.
Iwata's comment:
"We haven’t been targeting children enough."
Article Writer:
"We haven't been targeting kids enough"
and
"targeting kids is not enough"
are both correct grammatically. But while the first sentence stands on its own, while the second implies a "only" that isn't there, and isn't even realistic.
While Nintendo has been targeting kids, they haven't been targeting ONLY kids. As a matter of fact, they have been targeting adults more this generation compared to the past one, even more so in Japan.
On the other hand they've lost a lot of ground on the children segment to the smartphone market, which is why they feel that their marketing with children hasn't been enough. Iwata is recognizing that problem and meaning to solve it.
It's worth mentoning that in marketing terms targeting a segment more/more effectively doesn't implies targeting other segment (IE: core gamers/adult) less.
For the sake of full disclosure, I'm the one that wrote the article on DualShockers, and checked the translation with three other Japanese speakers.
I also checked with Shouta:
5:38 PM <Shouta> "Our approach to targeting children has been inadequate" on first glance
And StreetsAhead agreeing with Shouta:
Yes, I would agree with this translation (living in Japan/working as a translator).
And Zefah:
This is seriously getting ridiculous. You have it right.
I'm a J<->E translator by trade. I've done tons of translations here on GAF. I don't know what to tell you, but anyone who is trying to interpret it otherwise has an insufficient knowledge of Japanese to be doing any sort of translation work.
Had it right in the meaning that "we did not do enough to attract children" and not "our strategy of appealing to children was not enough."
Source:
http://www.dualshockers.com/2014/01/29/nintendo-we-havent-been-targeting-children-enough/
Original Source:
http://www.asahi.com/articles/ASG1Y41JNG1YPLFA004.html?ref=rss
Full Article via Tenki:
Tenki said:
任天堂、社長報酬を５カ月間半減　３期連続赤字で
任天堂は２９日、岩田聡社長の報酬を５カ月間半減させると発表した。ゲーム機の販売不振が響き、２０１４年３月期の営業損益が３５０億円の赤字になって３期連続赤字が見込まれるため。ほかの取締役９人の報酬も２～３割減らす。記者会見で岩田社長は「損失を重くみてけじめをつけた」と述べた。
　任天堂は１１年８月にも、通期業績が大きく落ち込む見通しになったため社長報酬を半減。昨年７月に３割減に戻したばかりだった。今回の報酬減は２～６月の予定だが、その後は６月の株主総会後に業績をみて決めるという。
　岩田社長は「どのように任天堂を立て直すかしか考えていない」として辞任は否定。「子どもたちへのアプローチが十分ではなかった」と述べ、３０日に東京で開く経営方針説明会で中長期の立て直し策を示すとしている。
　いまの任天堂ゲーム機の苦戦は、年間の半分の商いがある年末商戦を終えた１３年４～１２月期決算でも明らかだ。新型据え置き型「Ｗｉｉ　Ｕ」の４～１２月の世界販売は２４１万台。発売時期の一昨年１０～１２月に売った３０６万台にも届かなかった。携帯型「ニンテンドー３ＤＳ」も、米国で廉価版「２ＤＳ」を投入して巻き返しを図ったが、全体では前年の１２７１万台に届かなかった。
　４～１２月期の売上高は４９９１億円で前年同期より８・１％減。全世界で前年を下回った。営業損益は１５億円の赤字で、前年より赤字幅は縮小したが、円安によって利益が８０億円膨らんだことに救われたに過ぎない。（神沢和敬）
So to help lead us off, here's a starting question. Obviously you can talk about other things instead, but please try and not just drive by with a one liner unless you want potentially want your post deleted or (if you're trolling/being hostile/etc) a ban.
Question: Do you agree with Iwata that Nintendo could do more for the children's market?
-If yes, share an idea of what they could do.
-If no, explain why and/or what you think is a significantly bigger problem instead (and explain why that is a bigger problem).
