So you are OK with them not releasing on Steam?
Microsoft can do whatever the hell they want. Im not buying their $1000+ box.
Their exclusives don't mean THAT much to me.
To me their best move is a no brainer: Full embrace being 3rd party. Day and Date on all systems. Offer some unique perks for buying from the MS Store. I'm not really sure what they can offer since I can almost guarantee that Playstation and Steam likely have price parity clauses.
Going full exclusive IMO be their dumbest move.
Let's take a real look at what Xbox has going against them
1. When you consiver that around half of their Xbox audience is on XSS and likely paid no more than $300 for that system. Are those people REALLY going to invest in a $1000 system?
2. They have to overcome the massive amounts of brand damage. It will take an enormous amount of money and marketting.
3. They have largely conditioned their audience to not buy games. How do we know this? Sales for games on Xbox are often dismal every time.
4. Gamepass has had no serious growth. This is now well known. Call of Duty did not move the needle in the slightest. This latest move proves that. Short of making GTA6 a Gamepass exclusive (some fanboys legit believe this is a possibility) that is game set match.
5. PC Gamers hate the MS Store. Games on their are very tightly restricted, not moddable, and often use inferior versions (Control is an example of this). Epic GAVE away. Literally GAVE away games and they took absolutely nothing away from Steam. Skyrim is the PERFECT example of the MS Store version being shit. You cannot do any real modding. Its locked to 60 fps, when it could likely push 240 fps on like a 3060. If the MS Store embraced modding fully, I'd take a look.
Their next dumbest move is timed exclusivity.
1. Starfield is the perfect example. MS estimated that they cost themselves 10 million in sales by not putting it on Playstation Day and Date. Now that it's out on PS5, lets be generous and say it sold 1 million copies. That is a fuck ton of revenue they lost and probably barely covered the porting cost. Now, I do recognize that Starfield had a rather mid reception. A truly exceptional game, would most certainly sell more.
2. And Steam. This is the classic damned if you do, damned if you dont. Xbots hate playstation. But they have this HUGE blindspot for steam and Valve. I have said it many times, Valve threatens Microsoft on multiple fronts, not just gaming. Linux gaming is becoming a VERY viable alternative to Windows. That is largely due to Valve and their development of Proton and SteamOS. In fact you'd be foolish to not try Linux if you own an all AMD build. Nvidia still has some work to do, but it is getting better. If Microsoft starts hemoraging gamers to go to Linux, that hurts their entire identity.
I won't say it can't be done, but I don't see it unless MS makes some really ballsy and VERY expensive moves.
1. The first move they need to make is to drop the price of XSS and XSX and offer a free 6 months of Gamepass. $350 for XSX and $200. Get the remaining inventory into the hands of gamers. Market the fuck out of it. Get people talking about Project Helix. Right now, nobody cares outside of internet fanboys influencers. I dont think even that will work, but it will send the message loud and clear that MS and Asha are serious about. Waiting until Helix launches at the end of 2027...not a great plan.
MS has no good options to make Xbox viable.