The hardware market isnt the same as it was 10 or 20 years ago and it will be even more different in a decade.
Imo we are headinf this way even though iam not a big fan of cloud gaming.
I see what you are saying, and I can understand how you see it panning out, I just disagree.
My reasoning is simple, in a perfect cloud gaming world, a cloud gaming "console" or even just the service would always be cheaper than any other physical format. At least with regard to up-front costs. So if the price advantage is the reason people go to cloud gaming because gaming hardware is now expensive... then that would have happened a long time ago.
On another note, inasmuch as gaming hardware is pricer now than ever, people tend to ignore the fact that hardware always self-corrects... eg, its the reason that everyone and their dog is releasing a handheld now. A handheld is going to be the most practical way to more or less push for a sub-1080p gaming device and one that will come into that $400/$500 price bracket.
I am sure you have seen all the posts, leaks and comments that MS and XBox are in the process of unifying Windows and XBox, to make WIndows better for gaming and to allow games to be made for one store and it runs on all their devices. That store is the Xbox store.
Yes, I have, and maybe I am just jaded, but I simply do not trust Microsoft. If I am standing on a beach and burning up, and an MS exec walks to me and says its really sunny out today.... I will still look up just to make sure the sun is actually there.
I hear all the unifying Xbox talk, but to me, that just means "hey, now you only need to make your game for the PC, and it will work on Xbox". And yes, there will be the Xbox store cause well, they would love you to buy said games on their store... but i do not believe that any game released for Helix will be different in any way than its Steam counterpart.
Im a bit confused by the comment "This windows and XBox thing we are trying to push......does not exist" - Is that not what they are literally working on right now? unless I am misunderstanding you?
What I mean is that we can't be talking about Windows and Xbox like these two things can realistically co-exist, and everyone will be happy. For one to succeed, the other quite literally has to die.
If they really want to make the Xbox brand stronger, then they have to pull support away from Windows PC, take a Sony and Nintendo approach to gaming. Make people go out and buy an Xbox because that's the only way to get certain games and a specific type of experience. They can keep their cloud stuff going, but the best way to experience Xbox, should be the hardware itself... and if they are doing that, then they can't also be on PC (Windows).
And if they are doing the whole Windows thing, then do it right, accept that all that really matters is the Xbox store, and make a storefront that would give Steam a proper run for its money, even if that means discounting games on the store and being the cheapest way to buy games on the PC. Make your games be everywhere, so you are a proper platform agnostic publisher....etc.
I just dont see the two things coexisting, and its that kinda messaging confusion that MS seems to keep doing. You can't eat your cake and have it, something has to give.
I apologise if I am not understanding your point properly.
Thats ok... what I said clearly needed some more context lol.
They are making much less money though, because 30% of that revenue is basically gifted to Valve....
Nobody buys PC games from the Xbox Store, and nobody ever will
For third-parties that 30% they used to get becomes 0%
70% of something is better than 100% of nothing.
But this is kinda the problem, isn't it. Are they primarily a platform holder? Or primarily a publisher? To succeed at either would require two completely different business models. Microsoft's issue, and their failing... is that they haev been trying to do both at the same time. That will NEVER work.
If you accept that no one buys PC games on your store, then your fight there is either to incentivise people to buy from your store, or be totally fine just selling your games on other people's stores, but then if you are making hardware along with that, then make sure those games from those stores will run on your hardware just fine. This puts you in the steam and windows territory.
But then if what's important to you is selling third-party games on your store? Then the best way to do that is by having your own hardware that third parties support, which is different from the PC, and the best way to make people buy your hardware to begin with, is to have exclusives that (you guessed it), isn't on the PC... which brings you right into PlayStation/Nintendo territory.