E3 floor plans reveal another big player has left the LACC show floor; EA returns with private meeting room
Activision's on-again, off-again relationship with the E3 show floor is off again. The E3 exhibitor site has floor plans for this year's show at the Los Angeles Convention Center with all the largest booth spaces accounted for, and the Call of Duty company is not among them.
An Activision representative confirmed the company's plans, saying, "While we won't have a traditional space on the show floor, we look forward to participating at E3 across a number of activities."
Instead of a booth, Activision will be talking with partners in private meeting rooms upstairs at the LACC, much as it did in 2016. Activision also skipped E3 entirely in 2008. That was a smaller than usual edition of E3 and the first one back at the LACC after a one-year sojourn in nearby Santa Monica