tanod said:Well, they can easily show what
MStheir competition charges for their HD prices, for one. Also, wifi is a selling point for people who buy laptops (a growing proportion of PC sales) so it is very easy for those people to understand and has the added effect of targeting consumers who are spending a similar amount of money on a computer or laptop.
Really, anything can become a selling point if a company just markets the shit out of it.
And this is why Sony is in 3rd place. Stop trying to market the PS3 as something else. If you want people to buy your system, show them games! Games! GAMES!
Watch a Nintendo ad and see what they are marketing. Same with a MS ad. Now watch a Sony ad. What is its intended target? Audiophiles? Gamers? Techies? Are they marketing games or BD? By the look of the PS3 box with its BD logo running across the box, it's really hard to tell and just confuses consumers and gives them mix signals.
And that whole thing about comparing a 360 to a PS3 was already done. They did that during the PS3's launch here in the US.