Okay, this is a real tangible that I think matters. It's difficult to tell how this compares to social media engagement for WWE in the early 2000s, however, because social media didn't exist then. It's a start, regardless.
Lol.
Perspicacity and bean breath are working you right now, brother.
Anyway, this article is ridiculous. WWE's ratings are historically low, they're struggling to keep anyone on their network and resorting to using free months to keep their numbers inflated, their biggest attraction only wrestles a few times per year, they have no believable contenders for "top guy" on the current roster, they've shed several of their biggest stars due to burn out and injury, they've become beholden to a model where they flood the market with free content, an arrangement VERY hard on their talent, they sank a ton of money into a training center that doesn't seem to be paying many dividends as of yet, advertisers want nothing to do with them, and they're still reliant on stars and creative approaches that were stale a decade ago, let alone in 2015. Getting a soon to be retired late night comedian on their show is hardly going to be their savior.