Culex said:
Hearing that evangelical churces actually do give out political agenda scares me.
How else could Rove have put Bush in for two terms? Thinking less politically, consider...
Think for a moment how insanely successful Passion of the Christ was and suspend any disbelief that it wasn't all thanks to evangelical churches in America.
Evangelical churches aren't just a political stump, they're a modern day information distribution platform that knows no equal. Everything from intentional religious and political message to hearsay disseminate through the structured community so quickly that it's fascinating, because of the number of touchpoints in the social network.
The evangelical networking stack goes something like this, from formal to informal:
1. Radio/TV - Christian talk radio is syndicated worldwide and widely listened to. CBN may not have particularly high viewership, but it's base is broad enough to penetrate the vast majority of evangelical churches in the Western world. When pat Robertson spews some ridiculous and patently false, every church in America will have ten women spreading the gossip at church within a mean of 3.5 days.
2. Pulp publishing / music / web - CCM and "pop" Christian publications like Christianity Today and free devotional / international newsletters rotate frequently enough to introduce tweaks in message that aren't just introduced quickly, but often immediately absorbed as truth. The Family Values campaign in the late 70s demonstrates this.
3. Youth - youth activism drives a lot of the communication, not only because it's more tech-savvy, but because the involvement is more intense. The average evangelical youth spends two-to-three times more time at church and even more with people who affirm his/her beliefs. Not to be discounted, there is an entire hierarchy of weekend conferences (from local to super regional) that are extremely thoroughly trafficked and nearly universal in method and message. They firm up the experience of evangelical youth from disparate backgrounds and parts of the country.
It's a truly amazing information distribution platform. If I had time to go for a PhD, it would almost certainly be to model the means by which a single point is distributed.